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5 weeks ago

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Digital marketing specialist

Farnham, Bracknell Forest, UK (Hybrid)

£35K/yr – £40K/yrMid Level2+ years expPermanent

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the paid media and content-SEO blend for multiple client campaigns, driving conversions through Google Ads, Shopping, Meta and LinkedIn while owning conversion tracking and testing workflows.

Google Ads/Shopping: own campaigns, feeds, and Merchant Center troubleshooting.
Content & SEO: write and optimize blogs, landing pages, metadata, and internal linking for UX impact.
Creative testing & targeting: develop copy, hooks, audiences, and testing frameworks to lift CPL/ROAS.

Job Description

Responsibilities

Building and optimising Google Ads search and shopping campaigns
Managing Google Shopping feeds, campaign setups and troubleshooting Merchant Centre issues
Creating Meta ads and LinkedIn campaigns (audiences, copy, creative briefs, testing frameworks)
Continually reviewing data, refining targeting and improving CPL/ROAS
Writing ad copy, hooks and variations for testing
Brainstorming and planning content ideas that support client campaigns
Keyword research, content audits and competitor analysis
Researching, writing or editing blogs and landing pages with SEO and UX in mind
Improving metadata, structure, internal linking and basic schema
Setting up and validating conversions and events in Google Tag Manager, GA4 and Google Ads

Requirements

2+ years in digital marketing across paid media, content and analytics
Experienced and comfortable taking ownership of their work and delivering high-quality results with minimal supervision
Strong hands-on experience building, managing and optimising Google Ads, Google Shopping and Meta ad campaigns
Excellent copywriting skills, with the ability to create clear, compelling content for ads, websites and social media
Experience working with website platforms such as Shopify, WordPress, Squarespace or Webflow
Confidence working independently, making informed decisions and taking ownership of client deliverables

Responsibilities

Building and optimising Google Ads search and shopping campaigns
Managing Google Shopping feeds, campaign setups and troubleshooting Merchant Centre issues
Creating Meta ads and LinkedIn campaigns (audiences, copy, creative briefs, testing frameworks)
Continually reviewing data, refining targeting and improving CPL/ROAS
Writing ad copy, hooks and variations for testing
Brainstorming and planning content ideas that support client campaigns
Keyword research, content audits and competitor analysis
Researching, writing or editing blogs and landing pages with SEO and UX in mind
Improving metadata, structure, internal linking and basic schema
Setting up and validating conversions and events in Google Tag Manager, GA4 and Google Ads

Requirements

2+ years in digital marketing across paid media, content and analytics
Experienced and comfortable taking ownership of their work and delivering high-quality results with minimal supervision
Strong hands-on experience building, managing and optimising Google Ads, Google Shopping and Meta ad campaigns
Excellent copywriting skills, with the ability to create clear, compelling content for ads, websites and social media
Experience working with website platforms such as Shopify, WordPress, Squarespace or Webflow
Confidence working independently, making informed decisions and taking ownership of client deliverables