Responsibilities

• Generate ideas, dig into customer research, write hypotheses, scripting and briefing, and getting hands-on with filming, while juggling multiple projects at different stages
• Plug into an existing testing structure and cadence, scaling it to meet business goals rather than building or changing it from scratch
• Work alongside the internal team, including your line manager, our in-house media buyers, and the wider creative team, producing ads end to end from filming through to editing
• Expect fast turnarounds and a fast pace
• Plan and run shoots end to end: book external actors and staff, secure locations, organise props and call sheets, and be on set to keep the day on schedule and aligned to the brief. Covers internal and external shoots; occasional weekend work required
• Manage external creators/agencies where needed; hold them to performance targets
• Maintain dashboards and simple reports that give the team visibility on creative status and pipeline
• Stay ahead of platform trends, hooks and formats, proactively bringing new ideas into the testing roadmap
• Maintain a swipe and competitor board; adapt winning formats to Years\' proposition
• Work with internal team to run weekly tests, track outcomes, and document learnings

Requirements

• Turn creative performance data into clear insights, recommendations, and testing opportunities
• Create ad creative for both video and static formats across Meta, TikTok, and YouTube Demand Gen
• Write conversion-focused copy, not AI-generated filler
• Build a clear hypothesis for every asset you brief
• Produce tight creative briefs with shot lists, hooks, and references for editors and creators
• Work with the internal team to run weekly tests, track outcomes, and document learnings
• Maintain a swipe and competitor board; adapt winning formats to Years\' proposition
• Stay ahead of platform trends, hooks and formats, proactively bringing new ideas into the testing roadmap rather than only reacting to what\'s already working
• Maintain dashboards and simple reports that give the team visibility on creative status and pipeline
• Manage external creators/agencies where needed; hold them to performance targets

Preferred

• experience in the pet category or subscription growth; familiarity with creative analytics/tagging tools; hands-on Facebook advertising experience

Benefits

• What\'s In It For You? Years Benefits
• - Salary of £38,000-£43,000
• - Medicash Level 4 Cashback plan
• - Spill EAP and Mental Health Support programme
• - Annual £250.00 Learning & Development budget for courses, books or other self-learn activities each year
• - Annual £200.00 Wellbeing budget each year
• - Up to 2 weeks working abroad per year (selected roles)
• - Monthly recognition through our Yappa of The Month programme
• - 1 Volunteer day per year - dog themed or not: it\'s your choice!
• - Subsidised employee groups - from five a side to padel there\’s loads to get involved in or the chance to start up your own group