Responsibilities

• Develop the creative strategy. Concept-driven strategy for paid social: angles, hooks, messaging frameworks, and format recommendations grounded in why a specific audience buys.
• Do the research that fuels it. Dig into audience psychology, competitor ads, and market trends to find the insight that makes the creative stronger than a guess.
• Write briefs people can actually build from. Clear, detailed briefs that give designers, editors, and UGC creators exactly what they need, with the strategic intent intact.
• Iterate on the data. Read creative performance, separate what's working from what isn't, and decide what to test next. You drive the test-and-learn loop, you don't just watch it.
• Develop UGC concepts and scripts. Content that feels native to the platform while staying strategically on point.
• Make strategy survive execution. Work closely with the creative team so the concept that ships is the concept you intended.

Requirements

• Real direct-response creative chops, with a track record to back them. You've developed performance creative that actually performed. We weight depth over tenure, but figure 3+ years in creative strategy, direct-response, or performance creative, and we'll want to see concepts that won, not just a list of campaigns.
• A genuinely strong writer. Hooks, scripts, and messaging frameworks that land. You can make a sharp idea legible in a single line.
• Fluent in performance data. You use it to drive and defend creative decisions. You're comfortable being told by the numbers that you were wrong, and changing course fast.
• Consumer-obsessed. You're always pulling apart why people buy and what's working in the market, because that's the raw material of the job.
• Experienced with UGC. You've written scripts or briefs for short-form video content and you understand what makes it feel native.
• You're an independent problem solver. When you hit a problem, you don't just flag it and walk away. You diagnose the cause, work out the options, and come with the solution you'd pick. Better yet, where it's yours to fix, you fix it and keep the right people in the loop. The floor here is non-negotiable: you never hand someone a problem without a recommended solution attached.
• You're sharp with AI. We're an AI-native shop and we expect you to be too. The right way to use it is as leverage: it makes you faster and lets you try things that weren't possible before. The wrong way is shipping whatever the model gives you and calling it done. We can tell the difference between AI used with taste and AI used to skip the work, and so can the algorithm. Your taste and judgment are the job. Use the tools hard, but everything that ships has your eye on it, not just the model's.
• You're an adult and you expect to be treated like one. You do your best work when you're trusted to run with it, not when someone's checking your timeline. You hold yourself to a high bar without being told to, and you'd be insulted by a job that needed to manage you.