Responsibilities

• Turn creative performance data into clear insights, recommendations, and testing opportunities.
• Create ad creative for both video and static formats across Meta, TikTok, and YouTube Demand Gen.
• Write conversion-focused copy, not AI-generated filler.
• Build a clear hypothesis for every asset you brief.
• Produce tight creative briefs with shot lists, hooks, and references for editors and creators.
• Work with the internal team to run weekly tests, track outcomes, and document learnings.
• Maintain a swipe and competitor board; adapt winning formats to Years' proposition.
• Stay ahead of platform trends, hooks and formats, proactively bringing new ideas into the testing roadmap rather than only reacting to what's already working.
• Maintain dashboards and simple reports that give the team visibility on creative status and pipeline.
• Manage external creators/agencies where needed; hold them to performance targets.

Requirements

• 2+ years owning ad creative performance in creative strategy, end to end
• A track record of producing briefs and scripts that cut CPA in D2C
• Strong grasp of data, with the ability to turn creative insights into decisions fast
• No message is a dead end; you'll always find a way to reshape it into new ad ideas across formats, personas, awareness stages, and shoots
• A natural storyteller who knows how to hook attention fast and build a narrative that moves people to act
• Strong copywriting skills; you write in a distinct, persuasive voice, not generic or AI-slop
• Experience producing content natively for Meta, TikTok, and YouTube Demand Gen, not just repurposing one asset across all three
• Highly organised; able to plan and run multiple shoots, creators, and edits without losing quality or speed
• Clear communicator with crisp written feedback and a bias to ship and learn; comfortable partnering across the business
• Not precious about your ideas: most tests won't win, and you iterate fast, learning from what didn't work rather than defending it

Preferred

• experience in the pet category or subscription growth
• familiarity with creative analytics/tagging tools
• hands-on Facebook advertising experience

Benefits

• Salary of £38,000-£43,000
• Medicash Level 4 Cashback plan
• Spill EAP and Mental Health Support programme
• Annual £250.00 Learning & Development budget for courses, books or other self-learn activities each year
• Annual £200.00 Wellbeing budget each year
• Up to 2 weeks working abroad per year (selected roles)
• Monthly recognition through our Yappa of The Month programme
• 1 Volunteer day per year - dog themed or not: it’s your choice!
• Subsidised employee groups - from five a side to padel there’s loads to get involved in or the chance to start up your own group
• Bi-annually subsidised team events from Axe throwing, crazy golf to cocktail making