Social Media Marketing Executive

Upminster, Havering, UK (On-site)

£40K/yr – £50K/yrMid Level2+ years expFull time

Posted 13 hrs ago

Top 1% of applicants do these two things.

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Own and scale Meta lead generation campaigns across Facebook and Instagram, turning data into performance improvements and clear stakeholder updates.

Plan, launch and manage campaigns with scalable structures
Create and maintain reporting and dashboards
Coordinate with Head of Digital and internal teams to align lead flow and objectives

Plan, launch, manage and scale Meta lead-generation campaigns across Facebook and Instagram.
Build and maintain campaign structures designed for volume and performance, including testing frameworks, budget allocation and clear scaling rules.
Optimise against core KPIs such as cost per lead, cost per acquisition, conversion rate and lead-quality indicators.
Manage prospecting and retargeting audiences, exclusions and funnel segmentation to improve efficiency.
Monitor performance daily and make timely, data-led changes to stabilise and improve results.
Run a structured programme of creative testing across angles, hooks and formats, and turn performance insights into clear briefs for creative resources.
Maintain strong tracking and attribution hygiene across events, Meta Pixel and Conversions API where applicable, UTMs and landing-page signals.
Identify risks and opportunities early, including creative fatigue, audience saturation, rising costs and available scaling headroom.
Own reporting for campaign pacing, spend, CPL/CPA, trends and test outcomes.
Provide clear daily and weekly performance updates to the Head of Digital, explaining what changed, why it changed and what happens next.

Two to four years of hands-on experience managing Meta paid social campaigns end to end.
Clear evidence of managing Meta ad spend of £50,000 or more per month.
A proven record of running and scaling performance-led lead-generation campaigns.
Strong working knowledge of Meta Ads Manager, including objectives, optimisation events, placements, budgeting and bidding approaches.
The ability to own performance numbers and turn them into actions without relying on analysts for day-to-day interpretation.
Confidence working in a fast-moving, commercially focused environment with daily optimisation expectations.
Clear stakeholder communication, strong attention to detail and a disciplined approach to targets.

Experience in a regulated or compliance-sensitive sector, such as financial services, claims or insurance.
Familiarity with lead-quality feedback loops and downstream, post-lead performance indicators.
Strong creative-performance judgement for direct-response lead generation.