Responsibilities

• Plan, launch, manage and scale Meta lead-generation campaigns across Facebook and Instagram.
• Build and maintain campaign structures designed for volume and performance, including testing frameworks, budget allocation and clear scaling rules.
• Optimise against core KPIs such as cost per lead, cost per acquisition, conversion rate and lead-quality indicators.
• Manage prospecting and retargeting audiences, exclusions and funnel segmentation to improve efficiency.
• Monitor performance daily and make timely, data-led changes to stabilise and improve results.
• Run a structured programme of creative testing across angles, hooks and formats, and turn performance insights into clear briefs for creative resources.
• Maintain strong tracking and attribution hygiene across events, Meta Pixel and Conversions API where applicable, UTMs and landing-page signals.
• Identify risks and opportunities early, including creative fatigue, audience saturation, rising costs and available scaling headroom.
• Own reporting for campaign pacing, spend, CPL/CPA, trends and test outcomes.
• Provide clear daily and weekly performance updates to the Head of Digital, explaining what changed, why it changed and what happens next.

Requirements

• Two to four years of hands-on experience managing Meta paid social campaigns end to end.
• Clear evidence of managing Meta ad spend of £50,000 or more per month.
• A proven record of running and scaling performance-led lead-generation campaigns.
• Strong working knowledge of Meta Ads Manager, including objectives, optimisation events, placements, budgeting and bidding approaches.
• The ability to own performance numbers and turn them into actions without relying on analysts for day-to-day interpretation.
• Confidence working in a fast-moving, commercially focused environment with daily optimisation expectations.
• Clear stakeholder communication, strong attention to detail and a disciplined approach to targets.

Preferred

• Experience in a regulated or compliance-sensitive sector, such as financial services, claims or insurance.
• Familiarity with lead-quality feedback loops and downstream, post-lead performance indicators.
• Strong creative-performance judgement for direct-response lead generation.

Benefits

• Casual dress
• Free parking
• On-site parking