Responsibilities

• Develop and execute influencer campaigns aligned with product launches, seasonal campaigns and wider marketing objectives.
• Identify suitable influencers, creators, footballers and talent across Instagram and TikTok.
• Manage influencer campaigns from initial outreach and negotiation through to content publication and reporting.
• Create clear influencer briefs covering campaign messaging, content requirements and deadlines.
• Build a balanced influencer network across gifted, paid, affiliate and long-term partnerships.
• Develop strong relationships with high-performing creators, talent managers and agencies.
• Maintain an influencer campaign calendar covering launches, gifting activity and key marketing dates.
• Conduct large-scale, personalised outreach to creators across Instagram, TikTok and email.
• Manage inbound influencer enquiries, direct messages and partnership requests.
• Build and maintain an organised influencer database.

Requirements

• Previous experience in influencer marketing, social media, PR, talent management or a similar role.
• Strong understanding of Instagram, TikTok and current creator trends.
• Excellent organisation and attention to detail.
• Strong written and verbal communication skills.
• Confident managing multiple campaigns, tasks and deadlines simultaneously.
• Comfortable using spreadsheets, databases and performance reports.
• Strong commercial judgement and the ability to assess creators beyond follower count.
• Proactive, self-motivated and able to work independently.
• Comfortable working in a fast-paced environment with frequent product launches and changing priorities.

Preferred

• Experience working within fashion, footwear, luxury, ecommerce or a related industry.
• Existing relationships with fashion influencers, footballers, stylists, talent managers or agencies.
• Experience negotiating influencer fees, campaign deliverables and usage rights.
• Understanding of influencer attribution, affiliate marketing and campaign performance metrics.
• Experience using influencer marketing, affiliate or social media reporting platforms.
• Knowledge of paid social advertising and creator content amplification.

Benefits

• Casual dress
• On-site parking
• Store discount