Website and Digital Marketing Officer

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the digital presence by updating CMS pages, optimizing UX and accessibility, and coordinating cross-team content with data-driven SEO and analytics to improve user journeys and conversions.

  • Content & UX: update pages, build landing pages, and ensure content is clear and navigable for a strong user experience.
  • Analytics & SEO: monitor GA4 data and performance signals to drive practical site improvements and SEO optimization.
  • Collaboration & Execution: translate expert input into effective online content and guide paid campaigns across Meta/LinkedIn to lift ROI.

Job Description

Responsibilities

  • You’ll update pages in our CMS, build landing pages and make sure content is clear, engaging and easy to navigate, helping users move smoothly through the website
  • You’ll review performance data through GA4 and other tools, spot opportunities to improve SEO, user journeys and conversions, and turn those insights into practical changes
  • –As the Website and Digital Marketing Officer, you’ll help make sure our websites are accessible, intuitiChampion a strong user experience ve and effective, supporting UX improvements, testing new ideas and helping troubleshoot technical issues
  • You’ll work with teams and subject matter experts to bring content to life online, advising on digital best practice and helping shape the most effective way to present information
  • You’ll manage paid activity across platforms like Meta and LinkedIn, advising on strategy, audience targeting and creative, then using results to keep improving future campaigns

Requirements

  • proven experience using content management systems (CMS) to update and maintain websites, with strong attention to detail and confidence troubleshooting website issues
  • A strong understanding of SEO, user experience and accessibility best practice, with the ability to improve digital journeys and optimise website content
  • Experience using GA4 and other analytics tools to monitor website performance, identify opportunities and support data-informed decision making
  • Experience planning and delivering effective paid social media campaigns across platforms including Meta and LinkedIn, with the ability to review performance and improve return on investment
  • Strong communication and stakeholder management skills, including the ability to collaborate across teams, write and proofread content for digital channels, and manage competing priorities to deadlines

    Benefits

    • We offer a range of staff benefits , including an all-in-one rewards and recognition platform called Perkbox and wellbeing offers such as finishing early on Fridays and free counselling through our Employee Assistance Programme. We are proud to have staff-led Diversity Networks offering unique opportunities for learning, connection and impact.
    Anna Freud logo

    Anna Freud

    3.8 Glassdoor

    We're a mental health charity and we’ve been supporting children and young people for over 70 years. We listen to and learn from their diverse voices, and integrate this with learnings from our science and practice to develop and deliver mental health care. This holistic approach has world-changing potential – our training, schools support, networks, partnerships and resources equip those who impact children and young people’s lives with the knowledge and skills to support their mental health. We believe mental wellbeing is the foundation from which children and young people achieve their potential. By continually expanding our understanding and translating it into practice – grounded in science and guided by children and young people – we can ensure they get the right support at the right time.For career opportunities, go to our website: https://www.annafreud.org/careers/

    Founded in 1952
    London, England, GBR
    483 employees (11 in marketing)
    58% recommend to a friend

    Traffic Signals

    Monthly Visitors
    73.2K
    Monthly Google Ads Budget
    $10
    Traffic Source Mix
    Search
    44.6%
    Direct
    41.4%
    Referral
    8.9%
    Social
    3%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~483

    Marketing Team

    Marketing Team Size
    11 (2% of company)
    Marketing Roles Posted (Last 30 Days)
    2