Website and Digital Marketing Manager

Responsibilities

• Own the strategy and ongoing management of the organisation’s websites and mobile apps.
• Maintain a clear roadmap for improvements, new features, content updates, and platform development.
• Ensure digital content is accurate, engaging, on-brand and tailored to audience needs.
• Improve the user journey, navigation, and conversion pathways using research, feedback, and performance data.
• Oversee traditional and AI-powered search optimisation to improve visibility and discovery.
• Monitor platform performance using analytics, identify opportunities, and make recommendations.
• Establish and maintain standards for digital governance, accessibility, quality assurance, and brand consistency.
• Coordinate website and app releases, testing, fixes and enhancements with internal teams and external suppliers.
• Manage relationships with agencies and technology partners, including budgets and service standards.
• Share performance reports and insights with stakeholders, translating data into practical actions.

Requirements

• Experience managing websites and apps, ideally across a varied or multi-platform digital estate.
• You’ll be confident balancing audience needs, marketing objectives and technical requirements, and comfortable working with data to guide decisions.
• Experience with WordPress and web or app analytics tools.
• Knowledge of SEO, GEO, user experience, and conversion optimisation.
• Strong project management skills and the ability to coordinate multiple priorities.
• Excellent communication skills and experience working with cross-functional teams.
• A strong eye for detail and a commitment to accessible, high-quality digital experiences.
• The ability to manage suppliers and build effective working relationships.

Benefits

• We offer 25 days paid holiday (pro rata) plus bank holidays and a birthday day off, contributory pension scheme, access to the Perkbox discounts platform, life assurance, WeCare scheme and a health cash plan including access to 24/7 online GP, counselling, an Employee Assistance Programme, health assessments and other wellbeing resources and perks and in-house free movement classes.