Web Content Writer

Responsibilities

• Write high-quality website content, service pages, blogs, articles, and landing pages.
• Create SEO-friendly content using relevant keywords and search intent.
• Research industry trends in technology, payroll, workforce management, and related business services.
• Develop clear, engaging, and conversion-focused content for target audiences.
• Collaborate with SEO specialists, designers, marketers, and other team members.
• Edit and proofread content to maintain accuracy, consistency, grammar, and brand voice.
• Update existing website content to improve readability, relevance, and search performance.
• Use analytics, keyword research, and performance insights to improve content strategy.
• Ensure all content is original, well-researched, and aligned with company objectives.

Requirements

• 3–6 years of experience in web content writing, copywriting, or digital content creation.
• Excellent written English, grammar, editing, and research skills.
• Understanding of SEO principles, keyword placement, and content optimization.
• Experience writing website copy, blogs, service descriptions, and marketing content.
• Ability to simplify technical and business-related topics for different audiences.
• Strong attention to detail, time management, and communication skills.
• Familiarity with AI writing tools and content management systems is an advantage.