Copywriter - Kraken Pro

Responsibilities

• Write copy that converts. Craft punchy, high-impact messaging across campaigns, landing pages, emails, in-app experiences, paid ads, and social for Kraken Pro.
• Speak fluent trader. Capture the voice of CT, FinTwit, and the trading floor, and know when to be witty, when to be direct, and when to let the numbers do the talking.
• Launch like you mean it. Shape the narrative for new product drops and feature releases, turning technical updates into clear, compelling stories.
• Own the voice. Help build and protect the Kraken Pro tone of voice across every touchpoint, from a headline to a push notification.
• Collaborate at speed. Work hand in hand with Design, Product, Growth, and Social to brief, iterate, and ship copy that moves the needle.
• Test and learn. Run copy experiments, track performance, and iterate based on what the data tells you.
• Ship responsibly. Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.

Requirements

• Receipts. Copy you wrote that moved people to act, whether for a brand, an agency, or your own projects. We care more about what you’ve made than where you’ve worked.
• 3+ years in copywriting or content, ideally in fintech, crypto, or trading. Exceptional portfolios beat exceptional résumés here.
• Speed under pressure. Markets don’t wait for approval cycles and neither do you.
• High AI competency. Enabling you to multiply your impact and keep up with demand.
• Range as a writer. Headlines, long-form, microcopy, scripts, threads, email flows, and taglines. You can go from a three-word CTA to a full campaign narrative without missing a beat.
• Taste. Knowing when to cut a line is as valuable as knowing how to write one.
• Deep familiarity with crypto and trading culture, and the language traders use
• Strong writing, editing, and communication skills.
• Creative and detail-oriented, with the ability to work closely with designers, whether that’s briefing the team, using Figma for copy placement, or being scrappy enough to mock something up yourself