Creative Writer

Responsibilities

• You decide what each persona posts and write it down so precisely that our AI artist can produce the video without asking a single question.
• Scout what's already working. A big part of the day is scrolling Reels and TikTok to find videos that would work for our personas and audience.
• Adapt them to our characters. Keep what makes the video work (format, hook, pacing, audio) and change the details: replace the person with our persona, and swap the setting, outfit, props or caption so it fits her world.
• Pitch your own ideas too, built on trends, formats and sounds.
• Write a short brief for every video, covering: the persona's backstory and current storyline; the hook: what happens in the first 1–2 seconds; outfit, hair and makeup; room or location, background details and props; the original video it's adapted from and what changes, plus other references (trend, audio, visual style); shot notes: framing, angle, movement, on-screen text, caption
• Make it feel genuinely American. Get the regional details right: brands, stores, slang, sports, school life, holidays, weather.
• Learn from the numbers. Review each video's views and watch time, and feed what worked into the next briefs.
• Work closely with the AI artist and the team, mostly in European time zones, and turn feedback around fast.

Requirements

• 1+ years writing short-form content: TikTok/Reels concepts, scripts, captions or creative briefs
• A heavy daily TikTok and Reels user who can spot a video worth adapting
• A portfolio or accounts you've run that show real results (views, follower growth)
• Native or near-native English, with a strong feel for US culture and slang

Preferred

• Experience at a meme page, creator brand or social agency with large audiences
• Experience briefing AI image or video tools, or working with AI artists
• Lived experience in the US, or deep knowledge of specific US regions and scenes (college sports, Southern life, big-city nightlife)