VP of Marketing

Responsibilities

• Strategy and Leadership: Own the marketing strategy for Ryft, aligned to commercial targets, product roadmap and international expansion plans.
• Set clear priorities and OKRs for the marketing function, and represent marketing performance and plans to the senior leadership team and board.
• Build Ryft's brand and market position within the payments and fintech space, with a clear point of view on differentiation versus competitors and acquirers.
• Budget and Resource Management: Build, own and manage the marketing budget, with clear allocation across channels, campaigns and headcount.
• Track spend against ROI and commercial outcomes, and make the case for investment or reallocation with senior stakeholders.
• Manage relationships and contracts with external agencies, freelancers and vendors.
• Team Leadership and Development: Build out the marketing team as Ryft scales, hiring, developing and managing direct reports across relevant disciplines (e.g. content, demand generation, brand, product marketing, comms).
• Set individual and team objectives, run regular 1:1s and performance reviews, and create a strong, accountable team culture.
• Identify capability gaps and build the case for new hires or specialist support as the function grows.
• Cross-Functional Coordination: Work closely with Sales, Commercial, Product and Compliance to ensure marketing activity is joined up with wider business priorities.

Requirements

• Proven experience in a senior marketing leadership role, ideally within B2B, fintech, payments or a related regulated industry.
• Track record of building and leading marketing teams across multiple disciplines, from strategy through to hands-on execution.
• Experience owning and managing a marketing budget, with strong commercial judgement on ROI and prioritisation.
• Strong stakeholder management skills, with experience reporting to senior leadership and/or a board.
• Comfortable operating at both strategic and hands-on levels, particularly in a scaling business where resources are not unlimited.
• Experience supporting international market expansion is a strong plus.
• Excellent written and verbal communication skills.