User Acquisition Manager

London, UK (Hybrid)

£65K/yr – £72K/yrSenior LevelFull time

Posted 9 days ago

Job Summary

Own the UA strategy and budgets across markets, run hands-on campaigns with testing and optimisation, and scale successful acquisition sources while analysing performance across channels and cohorts.

  • Own UA strategy and budgets across markets
  • Lead testing and optimisation across channels
  • Collaborate with product and data teams to improve onboarding and retention

Job Description

Responsibilities

  • Own UA strategy, budgets and performance across markets
  • Run paid campaigns hands-on: setup, creative testing, optimisation and budget allocation
  • Scale what works and test new acquisition sources
  • Analyse performance by channel, campaign, creative, country and cohort
  • Measure success through CAC, LTV, ROAS, payback, retention and realised user value
  • Build a structured testing programme across channels, audiences, bidding and creative
  • Improve mobile attribution, reporting and measurement so decisions are faster and better informed
  • Work with product, engineering and data to improve onboarding, activation and referrals
  • Use networks, creators and partners where they add real leverage
  • Help shape the future UA team and operating model

Requirements

  • Strong UA or growth marketing experience at a B2C mobile app or consumer tech company
  • Hands-on performance marketing experience
  • Proven experience implementing mobile tracking and attribution tools
  • Experience with channels such as Meta, Google, TikTok, Apple Search Ads, affiliates or creators
  • A track record of scaling acquisition while keeping unit economics strong and payback fast
  • Solid grasp of mobile attribution, cohort analysis, CAC, LTV and ROAS
  • A structured, data-driven approach to experimentation and creative testing
  • Comfort being the main UA specialist in a small company
  • High ownership, independence and commercial judgement
  • Excellent written and spoken English

Preferred

  • International, multi-market UA experience
  • Background in rewards, Get-Paid-To, casual gaming, offerwall or marketplace apps
  • Referral, affiliate, influencer or web-to-app acquisition
  • App store optimisation
  • SQL or BI tools
  • Experience with traffic quality and fraud prevention

Benefits

  • Salary: £65–£72k per year + performance bonus
  • Full ownership of a commercially important function, with a budget that grows with results
  • Direct work with the founders and a highly technical product team
  • Decisions made on detailed behavioural and revenue data
  • The chance to build AttaPoll’s acquisition function, and the team around it
  • Hybrid working: 2 days per week at London office
  • 1–2 company workations per year
AttaPoll logo

AttaPoll

3.0 Glassdoor

AttaPoll is a leading mobile rewards app that bridges the gap between consumers and global brands. By building highly engaged consumer panels, we enable the market research industry to conduct fast, cost-effective polling through programmatic access to a diverse audience. Beyond providing high-quality insights, we offer end-to-end solutions for the mobile app economy. Our dedicated monetization platform, AttaWall, empowers publishers to seamlessly generate revenue from their own user bases. Additionally, our Rewarded User Acquisition services help game and app creators scale targeted growth.

Founded in 2015
London, England, GBR
70 employees (10 in marketing)
0% recommend to a friend

Salaries

Posted range

£65K/yr – £72K/yr

Taken straight from the job posting.

See all AttaPoll salaries

Marketing Team

Marketing Team Size
10 (14% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
435.3K
Traffic Source Mix
Search
30.2%
Direct
39.5%
Referral
20.1%
Social
2.4%
Paid
5.6%

Headcount Trend

Current headcount: ~70
AttaPoll logo

User Acquisition Manager

AttaPoll · London, UK · Hybrid