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4c:Te85,About AttaPoll AttaPoll is a profitable, fast-growing rewards app connecting over 2 million monthly active users across 70+ countries with surveys, offers, games and other ways to earn. We’re a small, founder-led team with a highly technical product organisation and a short path from idea to launch. The role We’re looking for a User Acquisition Manager to own and build the next stage of our paid user acquisition. This is a senior, hands-on role reporting directly to the founders, with ownership of more than €1 million in annual spend and room to grow it as performance supports. Growth here comes from efficiency, not just budget. Our CAC and payback targets are demanding, and the playbook for a typical subscription or gaming app doesn’t map neatly to our model. Working out which users, channels and markets create sustainable value, then turning that into a repeatable acquisition system, is central to the job. Meta and Google execution matters, but we also want someone resourceful at finding scalable sources of quality users: rewarded and incentivised inventory, offerwalls, affiliate and CPA networks, cross-promotion, creator and UGC campaigns, referral loops, and market-specific opportunities across our 70+ countries. You’ll work directly in the ad accounts, design and run tests, and follow the data. You’ll also work closely with product, engineering and data on attribution, measurement and the path from install to activation. What you’ll do - Own UA strategy, budgets and performance across markets - Run paid campaigns hands-on: setup, creative testing, optimisation and budget allocation - Scale what works and test new acquisition sources - Analyse performance by channel, campaign, creative, country and cohort - Measure success through CAC, LTV, ROAS, payback, retention and realised user value - Build a structured testing programme across channels, audiences, bidding and creative - Improve mobile attribution, reporting and measurement so decisions are faster and better informed - Work with product, engineering and data to improve onboarding, activation and referrals - Use networks, creators and partners where they add real leverage - Help shape the future UA team and operating model What we’re looking for - Strong UA or growth marketing experience at a B2C mobile app or consumer tech company - Hands-on performance marketing experience - Proven experience implementing mobile tracking and attribution tools - Experience with channels such as Meta, Google, TikTok, Apple Search Ads, affiliates or creators - A track record of scaling acquisition while keeping unit economics strong and payback fast - Solid grasp of mobile attribution, cohort analysis, CAC, LTV and ROAS - A structured, data-driven approach to experimentation and creative testing - Comfort being the main UA specialist in a small company - High ownership, independence and commercial judgement - Excellent written and spoken English Nice to have - International, multi-market UA experience - Background in rewards, Get-Paid-To, casual gaming, offerwall or marketplace apps - Referral, affiliate, influencer or web-to-app acquisition - App store optimisation - SQL or BI tools - Experience with traffic quality and fraud prevention What we offer - Salary: £65–£72k per year + performance bonus - Full ownership of a commercially important function, with a budget that grows with results - Direct work with the founders and a highly technical product team - Decisions made on detailed behavioural and revenue data - The chance to build AttaPoll’s acquisition function, and the team around it - Hybrid working: 2 days per week at London office - 1–2 company workations per year4d:T9ba,

Responsibilities

Own UA strategy, budgets and performance across markets
Run paid campaigns hands-on: setup, creative testing, optimisation and budget allocation
Scale what works and test new acquisition sources
Analyse performance by channel, campaign, creative, country and cohort
Measure success through CAC, LTV, ROAS, payback, retention and realised user value
Build a structured testing programme across channels, audiences, bidding and creative
Improve mobile attribution, reporting and measurement so decisions are faster and better informed
Work with product, engineering and data to improve onboarding, activation and referrals
Use networks, creators and partners where they add real leverage
Help shape the future UA team and operating model

Requirements

Strong UA or growth marketing experience at a B2C mobile app or consumer tech company
Hands-on performance marketing experience
Proven experience implementing mobile tracking and attribution tools
Experience with channels such as Meta, Google, TikTok, Apple Search Ads, affiliates or creators
A track record of scaling acquisition while keeping unit economics strong and payback fast
Solid grasp of mobile attribution, cohort analysis, CAC, LTV and ROAS
A structured, data-driven approach to experimentation and creative testing
Comfort being the main UA specialist in a small company
High ownership, independence and commercial judgement
Excellent written and spoken English

Preferred

International, multi-market UA experience
Background in rewards, Get-Paid-To, casual gaming, offerwall or marketplace apps
Referral, affiliate, influencer or web-to-app acquisition
App store optimisation
SQL or BI tools
Experience with traffic quality and fraud prevention

Benefits

Salary: £65–£72k per year + performance bonus
Full ownership of a commercially important function, with a budget that grows with results
Direct work with the founders and a highly technical product team
Decisions made on detailed behavioural and revenue data
The chance to build AttaPoll’s acquisition function, and the team around it
Hybrid working: 2 days per week at London office
1–2 company workations per year

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Own the UA strategy and budgets across markets, run hands-on campaigns with testing and optimisation, and scale successful acquisition sources while analysing performance across channels and cohorts.

Own UA strategy and budgets across markets
Lead testing and optimisation across channels
Collaborate with product and data teams to improve onboarding and retention

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Own the UA strategy and budgets across markets, run hands-on campaigns with testing and optimisation, and scale successful acquisition sources while analysing performance across channels and cohorts.

Own UA strategy and budgets across markets
Lead testing and optimisation across channels
Collaborate with product and data teams to improve onboarding and retention

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Mobile & App UA jobs in the UK

User Acquisition Manager