Responsibilities

• Deliver the US eCommerce strategy aligned to overall business and revenue goals.
• Drive online revenue growth, conversion rate, AOV, and direct bookings and leads.
• Deliver the eCommerce roadmap, prioritising initiatives based on commercial impact.
• Plan and deliver digital merchandising to maximise the opportunity of new product launches and offer led campaigns
• Have a strong understanding of the US travel market and target audience
• Have experience of managing peak trading periods and promotional calendars (launches, sales, early booking offers).
• Ability to analyse and interpret data from tools such as:
• Google Analytics / GA4
• Heatmapping & session tools (Hotjar, Contentsquare, FullStory)
• Define and track KPIs (conversion rate, funnel drop-off, abandonment, revenue per visitor).

Requirements

• Hands on experience in e-commerce trading and merchandising.
• Understanding of digital marketing principles and best practices
• Proficiency in web analytics tools such as Google Analytics or similar platforms.
• Excellent analytical skills and the ability to interpret data to inform decision-making and strategy.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Comfortable working in a fast-paced environment and adapting quickly to changing tactical priorities.
• Understanding of SEO and the impact of AI.

Preferred

• Experience in the US travel industry would be advantageous and is desirable