Senior E-commerce & Growth Manager

Responsibilities

• E-commerce growth: Own D2C revenue performance, customer acquisition, retention, conversion and profitability.
• Paid advertising: Personally manage and optimise Meta & Google Ads campaigns, including budgets, testing, targeting and creative performance.
• Shopify: Own the day-to-day store, merchandising, product launches, promotions, bundles and website improvements.
• CRM and retention: Work with our Klaviyo specialist to improve email performance, repeat purchases and customer lifetime value.
• CRO and analytics: Use Shopify, GA4 and customer behaviour data to identify opportunities, run tests and improve performance.
• AI and technical improvements: Use AI tools such as Claude Code, Codex or similar to improve the website, automate tasks and solve problems, working with our developer where needed.
• Growth initiatives: Develop and implement new ideas to acquire customers, increase average order value, improve retention and drive profitable growth.

Requirements

• Proven experience growing a Shopify-based D2C business.
• Strong hands-on Meta Ads experience , including managing meaningful advertising budgets.
• Commercially minded, with a good understanding of CAC, ROAS, contribution margin and customer lifetime value.
• Comfortable managing Shopify, analysing performance and implementing improvements.
• Good understanding of Klaviyo and conversion optimisation.
• Technically confident, comfortable using AI tools and willing to troubleshoot problems independently.
• Proactive, technically confident and comfortable working independently.

Preferred

• Experience in food, drink, FMCG or another repeat-purchase consumer brand would be a bonus.