Travel Trade & PR Manager

London, UK (Hybrid)

Salary Not AvailableMid LevelTemporary

Posted 1 day ago

Job Summary

Own UK advocacy for Austria’s tourism, driving media relations, partner engagement, and B2B marketing initiatives, while planning press trips and training the trade.

Develop and pitch compelling Austria stories to UK media
Plan press trips and events with partners
Advise on marketing initiatives to grow Austria’s UK presence

Job Description

Responsibilities

Build strong connections: Grow our network of UK journalists, tour operators, travel agencies and other industry partners.
Tell Austria’s stories: Develop creative PR ideas, pitch engaging stories to UK media and help put Austria in the spotlight.
Bring Austria to life: Plan and organise press trips, media events and PR activities together with our partners.
Shape B2B marketing: Develop and deliver marketing activities, events and initiatives that strengthen Austria’s presence in the UK market.
Inspire the travel trade: Work with UK tour operators, support the development of attractive Austria holiday experiences and share your destination knowledge through training sessions and presentations.
Stay ahead of the trends: Keep an eye on developments in the UK travel and media landscape and share valuable insights with the team.

Requirements

Experience in travel trade, PR, media relations or B2B marketing , ideally within the UK market.
A natural networker who enjoys making connections and building lasting relationships.
A flair for storytelling and the confidence to pitch ideas, present and negotiate.
Enthusiasm for Austria as a travel destination and an eye for what appeals to UK travellers.
An independent, organised and proactive approach , with the ability to manage several projects at once.
Excellent English skills (C1 or equivalent). German is a bonus, but not essential.
Curiosity, an international mindset and team spirit.

Österreich Werbung / Austria Tourism

Die Österreich Werbung (ÖW) ist Österreichs nationale Tourismusorganisation und versteht sich als ein impulsgebender und innovativer Akteur im Netzwerk der österreichischen Tourismus- und Freizeitindustrie. Seit 1955 führen wir die Marke „Urlaub in Österreich“ und wecken mit ihr die Sehnsucht nach Inspiration und persönlicher Entfaltung. Wir kennen sowohl das touristische Angebot in Österreich als auch die Entwicklungen der Quellmärkte und identifizieren und bewirtschaften daher in systematischer Art und Weise die international erfolgversprechendsten Märkte. Mit unserem Wissen liefern wir nachhaltige Beiträge zur Wettbewerbsfähigkeit des Tourismusstandortes. Zudem stellen wir als wesentlicher Netzwerkknoten in diesem Tourismussystem ein produktives Zusammenwirken her und tragen zum umfassenden Ausschöpfen der Synergiepotenziale im österreichischen Tourismus bei.Neben unserem Head Office in Wien bearbeiten wir mit 21 Vertretungen weltweit insgesamt 30 Märkte.

Founded in 1955

Vienna, Vienna, AUT

316 employees (124 in marketing)

www.austriatourism.com

Marketing Team

Marketing Team Size

118 (37% of company)

Median Tenure

16.5 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

10.3K

Traffic Source Mix

57%

Direct

31.7%

Referral

8.4%

Social

1.2%

Paid

1.5%

Headcount Trend

Current headcount: ~316

Links

www.austriatourism.com

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