Sr. Product Marketing Manager, Government

Responsibilities

• Define and evolve the public sector value narrative: what Chainalysis enables, why it matters, and why we are meaningfully different.
• Build messaging for priority buyer and user personas, from agency leaders to investigators, intelligence analysts, regulators and tax specialists.
• Create the narratives, proof points, and strategic assets that help sellers communicate differentiated value with conviction.
• Own public-sector competitive intelligence, translating market moves into clear offensive and defensive positioning for deal teams.
• Partner with Product, R&D, Marketing & Communications, and subject-matter experts to translate innovation into compelling industry solutions, use cases, and sales plays.
• Lead go-to-market planning for launches, major releases, platform capabilities, and commercial offerings.
• Shape customer-facing value narratives for pricing, packaging, and usage-based commercial models, including business cases, operational value and mission impact.
• Bring a customer lens to product and market decisions: explain not only what a capability does, but how it advances the customer’s mission.
• Produce the strategic content that moves government opportunities forward: first-call decks, solution briefs, talk tracks, discovery frameworks, proof points, and sales plays.
• Partner with Product, Product Marketing, GTM & Enablement teams to scale the strongest narratives into field tools and enablement.

Requirements

• 5–8 years in product, solutions, industry, or B2B enterprise technology marketing, with experience marketing to public-sector customers across law enforcement, intelligence, regulatory or tax functions.
• A demonstrated ability to build positioning and messaging that changes how customers and sellers see a problem—not simply content that fills a library.
• Exceptional writing and editorial judgment. You can write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging; you know the difference between jargon and precision.
• Strong understanding of public-sector buying journeys, decision-making processes and mission-oriented sales motions.
• The ability to connect technical capabilities to mission and operational value for both executive buyers and hands-on users.
• A collaborative self-starter, comfortable working across R&D, Sales, technical and revenue teams, and senior leaders to drive ambiguous, multi-stakeholder work forward independently.

Preferred

• Experience with blockchain, digital assets, or crypto-native financial infrastructure.
• Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.
• Familiarity with consumption- or usage-based pricing and packaging.
• Familiarity with investigative, intelligence, national-security, regulatory or tax use cases for intelligence and technology, and the policy developments shaping digital-asset markets.