Sr. Marketing Manager, Campaigns and Reporting/Analytics

Slough, UK

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the events and campaigns backbone for a pharma/biotech B2B marketing function, driving end‑to‑end execution, insights and cross‑team alignment that feeds demand and engagement across channels.

  • Marketing Operations Execution: Lead events, webinars and content initiatives to generate pipeline and engagement.
  • Analytics & Reporting: Own PowerBI and Wrike based insights for events, webinars and campaigns.
  • Cross‑Functional Partnership: Align with Strategic Marketing, Sales and Digital to deliver high quality campaigns on time and scale processes.

Job Description

Responsibilities

  • Co‑develop and execute global marketing campaigns across events, webinars and content initiatives to build brand awareness, generate leads and drive engagement; this scope excludes Digital Marketing campaigns and channels.
  • Ensure strong alignment with Strategic Marketing, Sales, Digital, and Branding & Advertising teams to deliver consistent, high‑quality campaigns on time.
  • Lead the end‑to‑end execution of events, including conferences, tradeshows, customer engagements and site visits, ensuring exceptional experience quality and maximum commercial impact.
  • Own reporting and analytics for Marketing Operations channels (events, webinars and campaign execution), maintaining accurate, up‑to‑date insights through PowerBI and Wrike; this scope excludes Digital Marketing analytics.
  • Manage budgets for Marketing Operations channels (events, webinars), ensuring transparency, control and accurate spend tracking.
  • Drive operational excellence through cross‑functional collaboration, process optimisation and standardisation to support continuous improvement.
  • Build strong relationships across teams and contribute to the development of scalable processes that enhance marketing effectiveness.

Requirements

  • Experience in marketing communications, campaign execution or event management within a B2B environment; experience in pharma/biotech or CDMO services is highly beneficial.
  • Strong skills in multi‑channel campaign execution, event coordination, stakeholder management and content alignment.
  • Skilled in data management, reporting and presenting insights; familiarity with PowerBI, Wrike, Salesforce or Marketo is an advantage.
  • Excellent communication, organisation and project‑management abilities, with strong attention to detail and a data‑driven mindset.
  • Ability to manage multiple projects, vendors and deadlines in a fast‑paced environment.
  • A collaborative, proactive and adaptable approach, aligned with Lonza’s values of Collaboration, Accountability, Excellence, Passion and Integrity.
  • Ability to travel up to 20% domestically and internationally to support events and customer engagements.

Benefits

  • An agile career and dynamic working culture.
  • An inclusive and ethical workplace.
  • Compensation programs that recognize high performance.
  • A variety of benefits dependent on role and location.
  • The full list of our global benefits can be found here: https://www.lonza.com/careers/benefits.
Lonza logo

Lonza

Lonza is a pioneer and world leader in the CDMO industry, setting the pace with cutting-edge science, smart technology, and lean manufacturing. United by a common purpose, we turn our customers’ breakthrough innovations into viable therapies and manufacture the medicines of tomorrow. Founded in Switzerland in 1897, our company is the first and original CDMO, and today we are more dynamic, agile and forward-focused than ever before. As one of the largest Western CDMOs, we bring together a global team of around 18,500 colleagues across five continents to deliver comprehensive, integrated solutions for our customers' complex needs.For our customers and their patients, we bring quality, safety and reliability to bring life-enhancing and life-saving treatments to market at speed and at scale. For our colleagues, we strive to create a sense of belonging and inclusion where every person can thrive and bring their best.

Münchenstein, Basel-Country, CHE