Sr. Director of Events & Experiential

Responsibilities

• Drive Event-Influenced Revenue: Own global commercial event strategy to expand event-influenced sales pipeline.
• GTM Anchor Campaigns: Position flagship event activations (e.g., Cannes Lions, regional executive forums) as primary forcing functions that compel product, sales, and marketing teams to rally around unified market narratives and GTM launches
• Pipeline Attribution & Sales Enablement: Partner closely with Marketing Operations (MOPs) and Revenue Operations (RevOps) to leverage automated 4-, 8-, and 12-week post-event pipeline reporting
• Equip Sales and Customer Success teams with actionable post-event attendee insights via follow-up assets from PMM & Enablement
• Experiential Storytelling & Tier-1 Summits: Conceptualize and direct high-visibility experiential activations that solidify Smartly’s market leadership, thought leadership, and employer brand advocacy
• Agency Ideation & Vendor Management: Direct external creative agencies for experiential ideation and event production, maintaining internal team focus strictly on operational governance, fiscal management, and execution SLAs
• Executive & Analyst Integration: Align high-touch executive programs with PR, corporate communications, and industry analyst touchpoints (targeting an increase in 3rd-party market validations)
• Customer Retention Target: Structure customer-facing event tracks, certification workshops, and executive immersions to retain and grow existing business
• Customer Advisory Board (CAB) Leadership: Lead the strategic agenda, content curation, and operational execution for the global Customer Advisory Board to deepen executive client partnerships
• Product Adoption & CS Alignment: Collaborate with Customer Success to embed product education, alpha/beta invitations, and customer case study opportunities directly into event programming

Requirements

• Experience: Has 8–12+ years of progressive B2B SaaS event marketing leadership, with a proven track record of managing multi-million-dollar global event budgets and driving quantifiable sales pipeline (SALs, SQLs).
• Team Leadership: Experience managing direct reports across international hubs (specifically US and EMEA) and governing tier-1 experiential agency partners
• Commercial Acumen: Strong fluency in CRM/Marketo data flows, pipeline attribution models, and sales enablement workflows (partnering directly with RevOps)
• Process Governance: Demonstrated ability to enforce planning lead times, brief hygiene, and cross-functional SLA boundaries under fast-paced conditions

Benefits

• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• 401K plus matching & equity grants for all new Smartlies
• Wellness benefit & learning reimbursement opportunities
• Volunteer time off days & company donation matching opportunities
• And so much more…