Experiential Marketing & Community Lead

Responsibilities

• Discover & secure venue locations: Source and negotiate unique, non-traditional urban spaces across the UK to host memorable Naked Wines community events
• Bring the brand to life: Design and execute immersive, social event formats that foster authentic, grassroots connections between our independent winemakers and members (Angels)
• Build scalable playbooks: Develop and document clear, repeatable blueprints for urban activations to support community-led growth across key regions
• Prototype & test fast: Run agile, creative event experiments to understand community preferences and solve clear, real engagement goals for our members
• Measure & optimise impact: Formulate hypotheses on how events influence community metrics, using data to make clear decisions on scaling successful formats
• Maintain financial discipline: Oversee activation budgets with care, balancing cost efficiency with high-impact learning and momentum
• Collaborate cross-functionally: Work with autonomy while forging collaborative partnerships with central teams and external community-led brands to co-create impactful experiences

Requirements

• Experiential expertise: At least 1 year of experience designing, launching, and managing field marketing campaigns, pop-ups, or live community activations
• Commercial sharpness: Strong business acumen with a practical, test-and-learn approach to launching new initiatives
• Consumer brand experience: Experience delivering events for consumer brands
• Budget ownership: Experience managing budgets for events or activations
• Collaborative leadership: Confidence working with senior stakeholders, external brand partners, external venues, and member communities, combined with comfort operating independently in the field
• Category familiarity: Experience in hospitality, D2C, beverages, or wine is a plus
• Key prerequisites: Proficiency with Google Workspace tools, strong written and verbal English, eligibility to work in the UK, flexibility for frequent event travel, and availability for occasional evening or weekend events

Benefits

• A competitive salary of £60,000-£75,000 per year plus annual bonus opportunity
• Personal Healthcare
• 26 days holiday and bank holidays (you can buy or sell holiday too)
• A £300 annual personal development budget - we\'re passionate about supporting people to follow their dreams inside or outside of Naked
• £450 every year to treat yourself to some of our delicious wines...all in the name of research, of course
• We want to do our bit for the community and give everyone paid leave to volunteer
• We have wellbeing support and access to mindfulness resources
• Enhanced parental leave
• We like to surprise and delight you with lovely thoughtful gifts including Naked Wine and lots more..