Responsibilities

• Strategic Campaign Development & Execution: Develop and implement comprehensive demand generation campaigns targeting Operational Efficiency, Business Intelligence, and acceleration area personas in collaboration with Business Development and regional teams. Lead multi-channel marketing execution—integrating content development, events, conferences, and digital tactics to maximize market impact.
• Content & Messaging: Define compelling value propositions for IT and security decision-makers, translating complex technical capabilities into market-ready messaging that ensures our value proposition resonates strongly with modern IT buyers.
• Performance Measurement & Optimization: Track and analyze campaign performance metrics to optimize effectiveness, lead quality, and ROI. Continuously refine strategies based on data insights, market feedback, and evolving regional demands.
• Collaboration & Stakeholder Alignment: Work closely with regional marketing and sales teams to ensure seamless campaign execution and local relevance. Act as the go-to marketing resource for the EMEA Business Development Team, bridging product capabilities with market-facing strategies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or equivalent.
• 10+ years of proven track record in B2B marketing, preferably within tech, security, or advanced solution environments.
• Deep expertise in marketing campaigns, demand generation, and multi-channel go-to-market execution.
• Excellent written and verbal communication skills in English; additional languages are beneficial.

Preferred

• additional languages are beneficial