Product Marketing Specialist
IMDEX
London, UK (Remote)
£37K/yr - £51K/yrIn-houseFull-timeMid level3+ years exp.
3 days ago
Solution Marketing Manager - EMEA
Luton, UK
Salary Not AvailableSenior Level10+ years expFull time
Posted 2 months ago
Job Summary
Own end-to-end demand generation for IT and security personas in the EMEA region, leading multi-channel campaigns, messaging, and performance optimization in close collaboration with regional sales and BDR teams.
- Own campaign strategy and execution across channels
- Define messaging for IT decision-makers
- Align regional marketing with sales to drive pipeline
Job Description
Responsibilities
- Strategic Campaign Development & Execution: Develop and implement comprehensive demand generation campaigns targeting Operational Efficiency, Business Intelligence, and acceleration area personas in collaboration with Business Development and regional teams. Lead multi-channel marketing execution—integrating content development, events, conferences, and digital tactics to maximize market impact.
- Content & Messaging: Define compelling value propositions for IT and security decision-makers, translating complex technical capabilities into market-ready messaging that ensures our value proposition resonates strongly with modern IT buyers.
- Performance Measurement & Optimization: Track and analyze campaign performance metrics to optimize effectiveness, lead quality, and ROI. Continuously refine strategies based on data insights, market feedback, and evolving regional demands.
- Collaboration & Stakeholder Alignment: Work closely with regional marketing and sales teams to ensure seamless campaign execution and local relevance. Act as the go-to marketing resource for the EMEA Business Development Team, bridging product capabilities with market-facing strategies.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or equivalent.
- 10+ years of proven track record in B2B marketing, preferably within tech, security, or advanced solution environments.
- Deep expertise in marketing campaigns, demand generation, and multi-channel go-to-market execution.
- Excellent written and verbal communication skills in English; additional languages are beneficial.
Preferred
- additional languages are beneficial
Axis Communications
Axis enables a smarter and safer world by creating solutions for improving security and business performance. As a network technology company and industry leader, Axis offers solutions in video surveillance, access control, intercom, and audio systems. They are enhanced by intelligent analytics applications and supported by high-quality training.Axis has around 4,000 dedicated employees in over 50 countries and collaborates with technology and system integration partners worldwide to deliver customer solutions. Axis was founded in 1984, and the headquarters are in Lund, Sweden.For more information, visit www.axis.com. Experiencing technical difficulties with www.axis.com? Visit: https://status.axis.com.
Salaries
Product Marketing Manager median pay in the United Kingdom
Most pay falls between £52K and £70K. Based on 22 salaries.
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