Social Strategy Director

Responsibilities

• Lead Social & Influencer Strategy
• - Lead strategic ideation across social, influencer/creator and go-to-market initiatives for key client accounts.
• - Develop social-first strategic platforms that clearly define audiences, channel roles, creative territories and success metrics.
• - Act as a strategic lead within cross-functional teams, partnering closely with creative, influencer, account, production and D&I teams to shape integrated social responses.
• - Translate strategic platforms into practical outputs, including: - Social and channel strategies. - Influencer/creator strategies. - Messaging frameworks. - Campaign structures and always-on planning. - Creative and content strategies.
• 2. Data-Led Audience & Insight Development
• - Define audience targets using primary research (surveys and interviews) and syndicated tools (e.g. GWI).
• - Partner with the Data & Insights team to: - Brief research needs clearly and early. - Translate research findings into actionable insights and strategic implications.
• - Lead strategic research projects, such as: - Concept and message testing. - Social listening. - Trend spotting. - Audience segmentation and need-state mapping.
• 3. Briefing, Brainstorms & Creative Shaping

Requirements

• 6–9+ years’ experience in social strategy, digital strategy or integrated strategy roles.
• Deep expertise across major social platforms (TikTok, Instagram, YouTube, X, Reddit, Discord, etc.).
• Strong experience developing influencer and creator strategies.
• Comfort building data-led strategies using research and performance insights.
• Proven experience briefing creative teams and shaping social-first ideas.
• Experience leading brainstorms and strategic workstreams independently.
• Ability to balance big-picture thinking with practical execution.
• Strong presentation and storytelling skills.
• Experience mentoring or managing junior strategists.
• Agency experience, ideally in a fast-paced, social-first environment.

Preferred

• Knowledge of gaming and creator culture is a plus.

Benefits

• - Annual Leave: Highly competitive 30 days’ holiday (excluding federal holidays), inclusive of the reset policy below.
• - Reset Policy: Up to 10 additional non-contractual rest days. Full details are outlined in the Reset Policy, which may be amended or withdrawn at any time.
• - Birthday Leave: An additional paid day off on your birthday.
• - Holiday Shutdown: Company-wide closure at year-end. Some annual leave may need to be reserved to cover this period, although the Company may also grant discretionary additional paid leave.
• - Healthcare: Medical, dental and vision coverage.
• - Retirement: 401(k) and IRA retirement plans.
• - Paid Time Off: Sick leave and public holidays.
• - Family Leave: Maternity and paternity leave.
• - Training & Development: Opportunities for professional growth and development.