Social Media Strategist

Responsibilities

• Develop and execute comprehensive social media strategies aligned with business goals.
• Create engaging content tailored for various social media platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
• Monitor and manage social media accounts, responding to comments and messages in a timely manner.
• Collaborate with the marketing team to ensure brand consistency across all channels.
• Analyse social media performance metrics and prepare reports to assess the effectiveness of campaigns.
• Stay updated on industry trends, emerging technologies, and best practices in social media management.
• Foster relationships with influencers and key stakeholders to enhance public relations efforts.

Requirements

• Proven experience in public relations and social media management.
• Strong understanding of various social media platforms and their respective audiences.
• Excellent written and verbal communication skills with an eye for detail.
• Ability to think creatively and strategically while managing multiple projects simultaneously.
• Proficiency in using social media analytics tools to measure success and inform strategy.
• Strong organisational skills with the ability to work independently as well as part of a team.