Got The T-Shirt logo
Got The T-Shirt

Senior Growth Strategist (with a highly creative paid social and digital media agency)

London, UK (Hybrid)

£45K/yr – £80K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

Job Summary

Own growth on accounts end to end, setting target CPAs and coordinating with creative teams to turn data into actionable plans.

  • Own growth on accounts end to end, from diagnosis to reporting and optimization
  • Lead paid social and paid search as an integrated system with two-week cycles for tests and learnings
  • Coach media buyers and collaborate with creative strategists to produce data-driven briefs

Job Description

Responsibilities

  • Own growth on your accounts end to end: diagnosis, targets, plan, build, optimisation and reporting
  • Set goal CPAs from each client's margins, AOV and LTV, and hold the team to them
  • Run paid social (Meta, TikTok) and paid search (Search, Shopping, PMax, YouTube) as one system
  • Run the two-week cycle: cost-cap tests, clear scale or kill calls, learnings back to creative inside the cycle
  • Work side by side with creative strategists and designers, turning account data into hypotheses and briefs
  • Build the rhythm that makes delivery consistent: pacing, test logs, weekly reports, client calls
  • Lead client comms on your accounts: proactive, and backed by numbers
  • Coach and review the media buyers in the team

Requirements

  • 5+ years in paid growth for DTC or ecommerce brands, agency or in-house
  • Expert on Meta (cost caps, CBO, Advantage+, creative testing at scale) and strong on Google Ads
  • Commercial fluency: MER, new-customer CAC, contribution margin, LTV. You know platform ROAS isn't the truth
  • Shopify know-how: the store, the funnel, offers, landing pages, pixel and Conversions API
  • You get creative. You can say why an ad works, write a sharp brief and spot fatigue in the data

Preferred

  • Experience working with TikTok at scale and YouTube
  • Used to incrementality testing (geo holdouts, Conversion Lift)
  • Knowledge of Triple Whale, Dema, Motion or Foreplay
  • Fashion, beauty or supplement brand experience
  • Experience leading a small team
Got The T-Shirt logo

Got The T-Shirt

We’re here to make recruitment smarter, simpler, and genuinely exciting for agencies, brands, and candidates. With over 50 years of hands-on marketing experience, we’ve been there, done that, and got the scars to prove it.Our mission? To connect the right people with the right businesses through honesty, transparency, and insider knowledge.We know what it takes to build successful teams and thriving businesses - because we’ve done it. With over 50 years of combined experience in marketing, we’ve started, scaled and sold agencies. Now, we’re using everything we’ve learned to bring a fresh, honest approach to recruitment for agencies, brands, and candidates alike.Recruitment is often seen as a necessary evil. We’re on a mission to change that - by connecting the right people with the right businesses through insider knowledge, tailored matching, and unashamed transparency. Whether you’re looking for your next big role or the perfect person to help your business grow, we’ve got the T-shirt - and the experience - to help.Follow our company page for fresh insights, top opportunities, and a new approach to recruitment that puts people first.Head over to our website to see all the roles we are working on right now.

Founded in 2024
Leeds, England, GBR
5 employees
www.gotthetshirt.uk

Salaries

Posted range

£45K/yr – £80K/yr

Taken straight from the job posting.

Brand Activation median pay in the United Kingdom

£36K/yr

Most pay falls between £30K and £53K. Based on 29 salaries.

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Marketing Team

Marketing Roles Posted (Last 30 Days)
9

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
49%
Direct
38.6%
Referral
6.5%
Social
4.7%
Paid
1%

Headcount Trend

Current headcount: ~5