Responsibilities

• Social Media Growth: Develop creative strategies to grow our following, reach and engagement.
• Content Creation: Produce engaging Reels, videos, graphics, stories and inspirational content.
• Become a Face of the Brand: Confidently appear on camera, create original content and connect with our audience.
• Viral Content: Identify trends, experiment with creative ideas and create content with strong potential for organic reach.
• Community Engagement: Showcase client success stories, testimonials, transformations and achievements.
• Brand Development: Help shape a fresh, modern and visually appealing social media identity.
• Performance: Track engagement, reach, follower growth and leads to continuously improve results.
• Conducting personalised Instagram profile audits and strategy reviews.
• Optimising bios, profile positioning, highlights and overall aesthetics.
• Advising on content strategies that attract and engage their ideal clients.

Requirements

• Coaching Industry Knowledge: A genuine understanding of life coaching, personal development and the coaching industry. Ideally, you'll be a trained coach or have worked professionally within the industry.
• Instagram Expertise: Strong knowledge of social media growth, engagement, content creation and organic lead generation.
• Proven Results: Experience growing an engaged Instagram following, whether personally or professionally.
• Content Creation: The ability to produce attractive, engaging videos, Reels and graphics.
• On-Camera Confidence: Comfortable presenting, speaking about coaching and becoming a face of our brand.
• Strategic Thinking: Understand how to turn followers into leads and ultimately paying customers.
• Communication: Excellent written and spoken English, with the ability to confidently advise clients.
• Creative Independence: Someone proactive, innovative and comfortable taking ownership of their work.
• A personal Instagram account with 10,000 genuinely engaged followers could be more impressive to us than five years of corporate social media experience.

Preferred

• UK market experience and cultural familiarity are highly desirable.
• Understanding UK female personal development and coaching market.