Social Media Officer

Responsibilities

• expand our digital reach with compelling content, including short-form video that powers campaigns and fundraising
• join our global organisation, working with colleagues around the world to create inspiring content
• lead within our Global Communications and Marketing team, which leads MSI’s communications and marketing activity globally, building awareness of our brand and cause, and supporting fundraising
• play a key role within the team, helping to bring MSI’s stories and data to life through engaging and impactful social media content
• support with the day-to-day management of our social media channels and develop engaging content, with a focus on short-form video content explaining our issues, and profiling our frontline teams and experts
• jump on digital trends and connect our issues with timely news moments, to help MSI get in front of new audiences and grow engagement with our reproductive rights’ campaigns and impact-led storytelling
• support MSI spokespeople, team members and programmes around the world, to use social media for engaging user-generated and employee-generated content

Requirements

• 2+ years of experience in managing social video platforms (Instagram Reels, YouTube, TikTok)
• Experience creating and editing engaging short-form video content, with tools like Canva and CapCut
• Strong understanding of platform-specific algorithms and trends
• Excellent copywriting skills with a natural, conversational tone
• Creative thinker with a passion for social media and storytelling
• Data-driven approach with experience using platform analytics tools
• A good design-eye, with experience in crafting engaging, accessible and informative content, including visual content using design tools such as Canva
• Strong interpersonal skills, and the ability to work authoritatively, knowledgeably and confidently with external stakeholders and colleagues at every level of the organisation
• Outstanding organisational skills, including the ability to use initiative, prioritise workload and work under pressure to meet tight deadlines
• Ability to work in a diverse and inclusive environment, respecting and collaborating with all individuals equally, and with a commitment to overcome bias and prejudice