Head of Social and Content

Responsibilities

• Social and digital strategy
• Set the social and digital strategy for each brand, including channel mix, content pillars, KPIs and budget.
• Turn brand and market priorities into annual and campaign plans and see them through.
• Keep an eye on new platforms, formats and AI tools, and work out which ones are worth our time.
• Content
• Run a rolling content plan so every brand, market and channel has what it needs, when it needs it.
• Make sure we have content covering our products, hero serves and everything else we need to tell each brand’s story.
• Work out the best way to make each piece, whether that’s an agency, a creator, the in-house team or you. Write briefs and deliver in a timely manner.
• Supply visual content for the channels other teams run, including the website, email, Amazon and trade decks.
• Audit what we already have in our digital asset management tool, fill the gaps, and keep it organised so markets and partners can help themselves.

Requirements

• You’ve set and delivered social and digital strategy for consumer brands before, ideally in drinks.
• You can shoot, edit and write content yourself.
• You’ve managed influencer networks and paid social agencies across more than one market.
• You’re organised, comfortable with data and used to managing budgets across several brands.
• Attitude matters most to us. You want to win as part of a team and you enjoy being the challenger.
• Positive, proactive, curious, and not hung up on hierarchy.
• You live and breathe social, and you know how to tell a brand’s story there.

Preferred

• Good knowledge of Meta ads is desirable.