Social Media Manager, Organic & Paid (4 Day Work Week)

Responsibilities

• Manage social media accounts for Sherbet Donkey and our clients, including planning, creating, scheduling and publishing engaging content across Facebook, Instagram and LinkedIn.
• Develop social media strategies and content plans, using audience insights, industry trends and client objectives to inform activity.
• Create a range of social content including copy, graphics, photography and video, while monitoring performance and identifying opportunities to improve results.
• Monitor social media performance and key metrics, using insights to identify what’s working and inform future content and strategy.
• Take ownership of paid social campaigns for selected clients across Meta and LinkedIn, from setup and targeting through to optimisation and reporting.
• Manage campaign budgets, creative testing and audience targeting to deliver against client objectives.
• Monitor campaign performance and use data and insights to continually improve results.
• Develop and continually improve Sherbet Donkey’s paid and organic social media offering, including processes, standards, quality control and reporting.
• Support new-business activity through pitches, proposals and social media audits, identifying opportunities to showcase and grow our social media offering.
• Ensure social media work is delivered efficiently, profitably and within agreed client budgets.

Requirements

• Proven experience managing social media accounts across platforms such as Facebook, Instagram and LinkedIn.
• Experience developing and delivering organic social media strategies and content plans.
• Strong copywriting and content creation skills.
• Experience creating social media graphics using Canva, Adobe Creative Cloud or similar.
• Experience using Meta Business Suite to manage and monitor social media activity.
• Experience managing paid social campaigns, ideally through Meta Ads Manager and/or LinkedIn Campaign Manager.
• Good understanding of social media analytics, performance metrics and reporting.
• Strong creative skills and a keen eye for detail.
• Excellent organisational and time management skills, with the ability to manage multiple clients and deadlines.
• Strong written and verbal communication skills, with the ability to build effective relationships with clients and colleagues.

Benefits

• Flexitime
• On-site parking