Social Media Manager

Responsibilities

• - Own The Botanist's Instagram end to end and oversee social for The Oast House, The Trading House and The Florist.
• - Plan and create content, run our TikTok and creator partnerships, brief our photography and video team, and keep a close eye on performance so we can act quickly when reach dips.
• - Split your week between our Warrington HQ, home and our sites, getting close to the venues and the teams who bring them to life.
• - Channel management
• - Strategy and reporting
• - Partnering with agencies and influencers
• - Oversight of content and shoots
• - Site support and organisation

Requirements

• - Demonstrable and signigicant experience in social media, including ownership of a brand's channels and strategy, and strong content creation skills across photography, short-form video, editing and copywriting.
• - Hands-on experience of Instagram, TikTok, Facebook and Google Business Profile with experience managing influencer and creator partnerships from outreach to final edits. You’ll be Comfortable with analytics and reporting, and using data to change course mid-month.
• - Experience of managing agency or platform relationships, including budgets and campaign approvals.
• - Ability to write clear, practical creative briefs for photographers, videographers and agencies. Being organised and proactive is key, with the ability to juggle several brands and deadlines without close supervision.
• - Experience with editing and scheduling software, ie Canva is essential, and a familiarity with paid social (Meta, Snapchat), e-flyers, CMS platforms and SharePoint is excellent.
• - Flexibility to work occasional events, late nights or evenings depending on content opportunities.

Benefits

• - £32,000 - £38,000 (DOE) + travel expenses outside of head office covered
• - Hybrid working – 1 day per week in our Head Office (Warrington), 1-2 days working from home & 1-2 days on site
• - 50% discount for you and up to 5 guests across our venues
• - Your birthday and the day after guaranteed off
• - Two additional paid days off for marriage or a new arrival
• - Wagestream financial wellbeing support and earned wage access
• - Education subsidies to support personal development
• - Enhanced Maternity, Paternity and Adoption leave
• - Comprehensive training and ongoing support
• - Private medical insurance