Social Media Manager

Responsibilities

• Develop and execute an annual social media strategy aligned with institutional priorities and campaign goals.
• Manage Pitzer College’s official social media presence across all primary and emerging platforms.
• Build and maintain an integrated social media content calendar aligned with admissions, advancement, academic, and campus priorities.
• Recommend platform-specific approaches and content formats based on audience behavior, analytics, and industry trends.
• Create, capture, edit, and publish compelling multimedia content.
• Collaborate with writers, designers, photographers, and videographers to adapt institutional stories for social media.
• Identify and develop authentic student, faculty, staff, alumni, and donor stories.
• Monitor and manage institutional social channels daily.
• Engage thoughtfully with audiences while maintaining brand standards and professional judgment.
• Escalate sensitive or high-profile concerns to appropriate campus partners.

Requirements

• Bachelor’s degree in communications, marketing, journalism, digital media, or related field.
• Three to five years of professional experience managing social media for a brand, organization, agency, media outlet, or higher education institution.
• Demonstrated experience creating and executing social media strategies.
• Strong writing, editing, visual storytelling, and project management skills.
• The individual must possess knowledge, skills and ability to be able to successfully perform the essential functions of the position or be able to explain or demonstrate how the essential functions will be performed, with or without reasonable accommodation, using some other combination of skills and abilities.

Preferred

• Experience in higher education, nonprofit, or mission-driven organizations.
• Experience managing student employees, interns, ambassadors, or contributors.
• Experience with social listening and reputation monitoring platforms.
• Experience supporting issues management, crisis communications, or online community moderation.
• Knowledge of accessibility best practices for social media content.

Benefits

• Pitzer College is committed to providing comprehensive benefits to eligible employees and their eligible dependents.
• Our benefits package includes competitive compensation, health, dental, and vision insurance, retirement savings plans, generous paid time off (vacation, holidays, sick time, parental leave, bereavement, etc.), tuition reimbursement, tuition exchange program participation and more.