Social Media Manager

Responsibilities

• Own the strategy across B2C and B2B
• Set and run the organic presence across our priority platforms (TikTok, Instagram, YouTube, LinkedIn, plus emerging channels worth testing), covering both our consumer audience and our business audience and tailoring the approach to each.
• Own the content calendar end to end. Edutainment is a big part of the mix, alongside storytelling, product moments, cultural relevance and reactive posting.
• Partner with SEO so our output builds a library of evergreen assets that earn visibility in search and in AI assistants, not just a spike in the feed.
• Work closely with Performance Marketing on which organic learnings and creative concepts deserve spend behind them.
• Build the creator-led content engine
• Help stand up our new creator-led pillar: long-form video as the anchor asset, atomised into short-form cuts, clips and stills across every platform.
• Concept, shoot and ship. You'll be behind the camera and across the edit, using our editing resource and production partners to move faster rather than to hand the work over.
• Collaborate closely with the Creative team on the ideas, formats and assets that need their input.
• Direct on-camera talent, colleagues and creators so they land the idea and the tone and be comfortable stepping in front of the camera yourself when the content calls for it.

Requirements

• 3-5 years running organic social for a brand with a global audience.
• We're open on sector: consumer, B2B, media, agency or creator-side all count.
• Bonus if you've worked across both consumer and business audiences, or in EdTech, apps or subscription products.
• A portfolio of content you personally made, not just briefed.
• Show us the numbers on the ones that worked and be honest about the ones that didn't.
• Strong short-form and long-form video instincts and the ability to brief an editor properly.
• Comfortable on camera when needed.
• You don't need a following, but you shouldn't be put off by presenting.
• Analytically strong. Busuu is a data-led business and we expect this role to hold its own in that environment: designing tests properly, interrogating platform data rather than accepting it at face value, understanding how social contributes to acquisition alongside our other channels and building an evidence-based case for investment that stands up to scrutiny.
• Strong project management. You'll have multiple shoots, creators, platforms and stakeholders in flight at once and we need that to run smoothly without a producer behind you.

Preferred

• Paid social experience is desirable, along with an appetite for working closely with Performance Marketing.

Benefits

• Our centrally located offices in London and Madrid are well-equipped with free breakfast, plenty of snacks and fresh fruit
• You get 2 free lunches per week at our office that you can choose out of a wide selection of restaurants in the area
• Busuu offers a great Private Health Insurance scheme
• There is a dedicated training budget to ensure our employees can continuously grow and progress in their careers
• We like to support our teams with their work-life balance so we offer flexible working hours and a hybrid model of working
• We offer enhanced maternity and paternity leave (depending on location)
• Staying connected as a team is very important to us, so we have lots of social activities for you to join such as team lunches, quarterly team and company events
• Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether they are cultural, racial, religious, or otherwise. This means each one of us comes to work knowing we have a voice and a safe, judgement-free zone to speak freely.