Social Media Freelancer at Eleva Wellbeing | London, UK

Social Media Freelancer

London, UK (Remote)

Salary Not AvailableIntern/New GradPart time

Posted 2 months ago

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Job Summary

Own the paid social launch and ongoing optimization for a health/wellness platform, building the foundational Meta and TikTok setup, tracking, and first campaigns, then driving efficient results on small budgets with data-driven tweaks.

Account setup and tracking across Meta/TikTok, including pixels and event configuration.
Campaign planning and optimisation on small budgets, targeting, creatives, and optimizing for waitlist signups and app downloads.
Ongoing management with weekly reporting and close collaboration with the founding team.

Job Description

Responsibilities

Account setup and configuration Set up and correctly configure our Instagram and TikTok business accounts: Meta Business Suite, TikTok Ads Manager, pixel installation, tracking, and everything needed to run paid campaigns properly from day one.
Paid advertising management Plan, execute, and optimise paid campaigns on both platforms. We need someone who knows how to make a small budget work hard — targeting the right audience, testing creatives, and optimising for conversions (waitlist signups and app downloads).
Initial focus: account setup and first campaign launch
Ongoing: campaign management, weekly reporting, continuous optimisation
Direct collaboration with our founding team

Requirements

Experienced in Meta Ads Manager and TikTok Ads Manager — you have run campaigns on both platforms, not just one
Confident setting up business accounts from scratch — pixels, tracking, audience configuration
Comfortable working with small budgets and making them perform
Detail-oriented — you track what matters, report clearly, and act on data
Based in Europe — UK or Portugal preferred but not essential
Fluent in English — Portuguese is a strong plus