Responsibilities

• - Define and build SPG's TikTok and TikTok Shop proposition from the ground up
• - Develop the processes, frameworks, and standards that will underpin the service as it scales
• - Work with leadership to bring TikTok into new business pitches and expand the offering across the group
• - Establish best practices for paid, organic, and shop that the wider team can be trained on over time
• - Position SPG as a credible, results-driven TikTok partner in the market
• - Own and manage TikTok Ads accounts across a portfolio of DTC ecommerce clients
• - Build, optimise, and scale paid campaigns with a clear focus on commercial performance
• - Develop creative strategies and briefs tailored specifically to TikTok's format and audience behaviour
• - Analyse performance data and translate it into clear actions and client recommendations
• - Stay ahead of TikTok platform updates, new ad formats, and emerging best practices

Requirements

• - Proven hands-on experience managing TikTok Ads for DTC or ecommerce brands
• - Strong working knowledge of TikTok Shop - setup, management, and growth
• - A track record of building or improving processes, not just following them
• - Genuinely passionate about TikTok - you're on it, you understand it, and you have a clear point of view on where it's going
• - Confident managing client relationships at a senior level
• - Highly organised and able to manage multiple accounts and workstreams simultaneously
• - Commercially minded - you understand that performance is the only metric that matters
• - Please note: Early leadership or mentoring experience - you've either managed people before or you're ready to

Preferred

• - Experience with creator and affiliate coordination is a strong bonus
• - Early leadership or mentoring experience - you've either managed people before or you're ready to