Responsibilities

• Own and develop gee's social strategy across Instagram, TikTok and emerging platforms.
• Build and manage the content calendar across campaigns, launches and always-on content.
• Translate campaigns into strong social-first rollouts across Reels, Stories, carousels, UGC and other formats.
• Develop social content ideas and identify new opportunities, trends and formats relevant to the brand.
• Identify gaps in our content and proactively organise what needs to be created.
• Own social copywriting and maintain a consistent brand voice.
• Ensure all content feels visually consistent and aligned with gee's premium aesthetic.
• Plan and oversee social content shoots and regular content days.
• Oversee briefs and shot lists for social content.
• Brief and direct content creators, photographers, videographers, models and external creatives.

Requirements

• 5+ years' experience in social media, content or a related role, ideally within beauty, fashion or lifestyle.
• Experience owning social strategy and content calendars.
• Experience planning and overseeing content production and shoots.
• Excellent creative and visual judgement.
• Strong understanding of premium social content.
• Excellent understanding of Instagram, TikTok and social-first creative.
• Strong copywriting and brand voice skills.
• Experience briefing and managing creatives and creators.
• Experience managing people or readiness to build and lead a growing team.
• Experience working with influencers and UGC.

Benefits

• 28 days' holiday, including bank holidays
• Option to buy up to 5 additional days each year
• Performance bonus
• Flexible working hours
• Exclusive staff discounts and early access to new launches
• Genuine ownership and autonomy
• Career development opportunities
• Opportunity to build and lead your own team
• Company pension