Social Media Executive

Responsibilities

• Develop and deliver end-to-end social media fundraising campaigns that drive income and supporter acquisition.
• Manage fundraising initiatives linked to online events, challenges, competitions and community campaigns.
• Build and maintain relationships with influencers, creators, ambassadors and external partners to maximise campaign reach and fundraising outcomes.
• Explore opportunities across new and emerging channels including TikTok Shop, Twitch, Discord and social commerce platforms.
• Monitor campaign performance, analyse results and provide recommendations to improve ROI and supporter engagement.
• Support donor acquisition and data growth through digital fundraising activity and lead generation campaigns.
• Use AI-powered tools to enhance campaign planning, content creation, audience research and reporting.

Requirements

• Must have minimum of 3-4 years' experience in social media, influencer/affiliate marketing or digital fundraising role
• Possess strong social media skills across all channels
• Proven track record of delivering successful campaigns that generate income, leads or measurable engagement.
• Experience managing influencer, creator or ambassador relationships
• Possess Canva, Capcut, Meta Business Suite, AI tools - essential
• Strong understanding of social media platforms including TikTok, Facebook, Instagram and WhatsApp
• Commercially focused with strong analytical and reporting skills
• Knowledge of emerging digital trends, social commerce and online fundraising opportunities
• Comfortable using AI tools within marketing campaigns.
• Experience within the charity, NGO or not-for-profit sector is essential

Preferred

• Previous charity, NGO or faith-sector experience is desirable

Benefits

• The opportunity to join a purpose-led organisation with an international reach.
• A highly visible role with genuine impact on fundraising performance.
• Exposure to innovative digital fundraising campaigns and emerging social platforms.
• Excellent opportunities for career development and progression.
• 27 days holiday + bank holidays
• Pension
• Hybrid working - 37.5 hours per week