Responsibilities

• Set and uphold the creative standard for all studio content: always-on, campaign, and reactive
• Provide clear direction across formats and briefs, ensuring all work is platform-native, on-brand, and ready to publish
• Review content before delivery, giving clear and actionable feedback on craft and execution
• Lead by example — creating short-form video, static, and motion content yourself where needed
• Demonstrate best practice across formats, platforms, and production approaches
• Ensure all content is optimised for platform performance before it goes out
• Develop modular content approaches — templates, variants, and localisation-ready assets — that enable consistent, high-volume output across markets
• Document workflows and production processes that support efficiency and quality at scale
• Guide how content is adapted and localised across markets (including UK and France), balancing global brand consistency with local cultural relevance
• Establish clear standards for versioning, localisation, and platform nuance across the team
• Lead and mentor Content Creators, supporting development in craft, execution, and working method
• Give clear, consistent feedback and direction on complex briefs
• Build a culture of continuous improvement and high creative standards within the team
• Partner with Social Strategists on briefing and creative direction; with Social Media Managers on publishing and optimisation; and with Data Analysts on performance insight
• Ensure content reflects both strategic intent and performance learnings, and that delivery timelines are met
• Use platform and campaign data to refine content formats, improve execution, and guide decisions on what to scale, adapt, or stop
• Embed a test-and-learn approach across the team's creative practice
• Support collaboration with external creators, influencers, and production partners — ensuring content is authentic, rights-cleared, and aligned to brand and strategy
• Manage workstream-level production budgets, source suppliers, negotiate rates, and identify cost efficiencies without compromising quality

Requirements

• Strong creative concepting ability, with hands-on experience delivering short-form video, static, and motion content for social
• Advanced knowledge of platform best practices across major social channels, and what drives engagement on each
• Proficiency with tools including Adobe Suite, CapCut, Canva, Figma, or equivalent
• Proven experience leading or mentoring content teams, with the ability to give clear, constructive feedback and drive consistent output quality
• Comfortable working across Strategy, Data, and Client teams — translating briefs and insight into high-quality creative execution
• Experience collaborating with external creators, influencers, and production partners
• Experience managing workstream-level production budgets, with confidence negotiating supplier rates and driving cost efficiency without compromising quality
• Background in social content creation for consumer brands, with FMCG experience an advantage
• Experience delivering high-volume content in always-on or fast-paced studio environments
• Ability to manage multiple projects simultaneously, deliver consistently to deadlines, and maintain strong attention to craft under pressure
• Track record of building and improving content workflows and production systems
• Expert-level proficiency with Gen AI tools relevant to social content creation — including tools that support concepting, editing, adaptation, and production workflow optimisation
• Demonstrated ability to set quality benchmarks for AI-assisted creative output and apply rigorous human oversight
• Experience training others in effective, responsible AI tool use within a creative discipline
• Agentic approach to complex creative and production challenges: breaking problems down systematically, identifying efficient paths forward, and driving consistent execution across the team
• Clear understanding of when AI enhances versus detracts from craft quality in social content
• Experience in multi-market environments or embedded in-house studio teams
• Familiarity with influencer and creator-led production approaches
• Experience with paid social content — variants, testing frameworks, and performance optimisation
• Experience building scalable content systems or localisation workflows at studio level