Social Content Creator

Responsibilities

• Create engaging social-first content across Instagram, Facebook, TikTok, LinkedIn and YouTube; capture and edit high-quality video and photography content; ideate and produce reels, short-form videos, interviews, behind-the-scenes content and educational content; create content that supports brand campaigns, events and commercial objectives; build and maintain a library of social assets; be able to present on camera, including explainer videos, clinic tours, event coverage and social-first content series
• Identify opportunities to showcase authentic patient stories and experiences on social; work sensitively and professionally with patients, donors and families to create engaging content; support the development of case studies, testimonials and advocacy content; bring brand campaigns and initiatives to life through social storytelling and strong visuals
• Work closely with the Head of Marketing and Content Copywriter to deliver social content plans across all brands; support the creation of monthly content calendars; schedule all social posts on Sprout Social and analyse metrics; monitor social trends and identify opportunities for timely content
• Identify and build relationships with relevant influencers, creators and brand advocates; support the development of creator partnerships and ambassador programmes; coordinate influencer content and activity; monitor performance and identify opportunities for growth
• Travel to attend events, exhibitions, open days/evenings and clinic activities as required; capture content during events for live and post-event use; work closely with the Events Manager to maximise content opportunities to promote events; travel to regional clinics to create local social content
• Collaborate with the Marketing Team, regional clinics and clinical teams; support content requirements across campaigns and initiatives; ensure social content reflects business priorities and marketing objectives
• Monitor content performance and engagement metrics providing a monthly report; provide recommendations for optimisation and improvement; identify content themes and formats that drive engagement and reach; stay up to date with platform developments and emerging trends

Requirements

• Experience creating content for social media channels.
• Strong videography, photography and editing skills.
• Experience creating short-form video content.
• Proficiency in Canva, CapCut, Adobe Creative Suite or equivalent tools.
• Excellent storytelling and copywriting skills.
• Strong organisational skills and attention to detail.
• Ability to manage multiple projects simultaneously.
• Comfortable working independently and proactively.
• Experience presenting or appearing in social content.

Preferred

• Experience working within healthcare, fertility, wellbeing or lifestyle brands.
• Experience working with influencers.
• Understanding of social media analytics and reporting.

Benefits

• 32 days annual leave including bank holidays
• Life assurance
• Pension plan
• Workplace Nursery Scheme
• MyGym discounts
• Staff treatment discounts
• EV Car Scheme and Cycle2Work
• Perkbox benefits platform
• Health and wellness programmes
• Ongoing learning and development opportunities