Shopper Activation Marketing Manager
Cereal Partners Worldwide (Nestlé & General Mills)
Welwyn Garden City, Hertfordshire, UK (Hybrid)
£38K/yr - £50K/yrIn-houseContractSenior level
3 days ago
Shopper Marketing Manager
Crawley, Surrey, UK (Hybrid)
£38K/yr – £48K/yrMid LevelFull time
Posted 9 days ago
Job Summary
Own and deliver shopper activation programmes across physical and digital channels, driving customer, category and brand priorities while coordinating internal teams and external partners.
- Lead end-to-end activation campaigns and asset management
- Forge strong relationships with customer marketers and retailer media partners
- Track effectiveness and apply insights to future activity
Job Description
Responsibilities
- Deliver shopper activation programmes that support customer, category and brand priorities across retail and digital channels
- Deliver in-store, digital and customer-facing experiences to agreed standards
- Manage POS, digital content and activation assets across physical and online channels
- Support customer planning and joint business priorities through tailored activation recommendations
- Build relationships with customer marketing contacts and retailer media teams
- Coordinate external partners to ensure high-quality execution delivered on time and within budget
- Track campaign effectiveness, evaluate results and use insights to improve future activity
- Identify opportunities to enhance activation processes, ways of working and shopper outcomes
Requirements
- Experience within Shopper Marketing and delivering activation campaigns and customer programmes across physical and digital channels is essential.
- Essential skills:
- - Experience supporting NPD or innovation launches
- - Ability to build strong relationships internally within matrix and multi-functional teams and external stakeholders
- - Budget management experience
- - Strong project management capability
- - Ability to prioritise and juggle multiple projects with a strong attention to detail
- Desirable skills:
- - Experience within category, marketing or sales.
- - Experience working with retailers and agency partners.
Preferred
- Desirable skills: - Experience within category, marketing or sales.
- - Desirable skills: - Experience working with retailers and agency partners.
Benefits
- - Potential, discretionary annual bonus
- - Generous pension scheme
- - 12 flexible days on top of 25 days annual holiday entitlement pro rata
- - 2 paid volunteering days
- - A focus on personal development and growth
Nestlé Health Science
Nestlé Health Science is a leader in the science of nutrition, committed to redefining the management of health. We offer an extensive portfolio of science-based consumer care, medical nutrition and pharmaceutical therapies. Headquartered in Switzerland, we have more than 12,000 employees around the world, with products available in more than 140 countries. We see opportunities to improve health through nutrition everywhere. Our expertise areas of active lifestyle nutrition, including vitamins, minerals, herbals and supplements (VMHS), medical nutrition, and pharmaceutical solutions, are rooted in science and cover every facet of health: prevention, maintenance, and treatment. We are redefining the way consumers and healthcare professionals approach the management of health. With a focus on areas including food allergies, metabolic health, gastrointestinal health, healthy aging, and adult acute care, we leverage our extensive research and development networks to unlock the power of nutrition. The wide range of solutions we offer across the spectrum of life has one common denominator: science-based products that help people live their best lives.
Salaries
Posted range
£38K/yr – £48K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
612 (10% of company)
Median Career Experience
16 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
4
People
Traffic Signals
Monthly Visitors
50.1K
Traffic Source Mix
Search
50.1%
Direct
36.8%
Referral
7.7%
Social
4.1%
Paid
1.1%
Headcount Trend
Current headcount: ~6.4K
News about Nestlé Health Science
Links
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