Shopper Activation Marketing Manager

Responsibilities

• Working collaboratively with the Marketing, sales & wider CDT team to ensure brand / customer priorities and NPD are executed in specified accounts, in-store/online and ensuring the shopper and retailer needs are considered within the tailoring process.
• Create a plan by campaign/priority retailer and manage execution
• Brief and manage agencies in the creation of shopper/communication tools including concept creation, artwork, production and distribution (physical and digital)
• Work with the relevant marketing team/agencies to ensure all materials produced are on brand and have the appropriate brand, legal and regulatory sign off
• Work with Ecommerce manager to ensure online activation aligns with CPW online strategy, campaign & retailer objectives.
• Project manage the shopper element of the Shipper process to ensure artwork delivered on time & to help drive additional volume & overall ROI.
• Evaluation of all key shopper activity:
• - Establish clear objective of each campaign/retailer activation in line with overall CP strategy & gain sign off from key stakeholders
• - Track and report on the progress of agreed campaigns and course correct as required
• - Complete final activity evaluation, share learnings and use to build future recommendations

Requirements

• To be successful in this role, you will already have a breadth of Marketing or Sales experience and ideally will already be operating in the shopper/activation space.
• You will be passionate, tenacious, results focused and enjoy working in a highly energetic and exciting environment.
• Acting as an ambassador for our brand, you will have strong project management and analytical skills.
• Pro-activity and enthusiasm are essential elements for this role, as well as creative thinking and being able to work in an environment that can often be ambiguous.
• Essential skills:
• - Influence with integrity both internally and externally.
• - Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders.
• - Be able to run sizable projects and support work streams from concept to delivery.
• - Support the development of the shopper activation marketing strategy and story-tell the importance of the shopper’s voice across key stakeholder groups.
• - Demonstrate great time management and a sense of responsibility and accountability.

Preferred

• Experience within Shopper Marketing and delivering activation campaigns and customer programmes across physical and digital channels

Benefits

• Potential, discretionary annual bonus
• Generous pension scheme
• 12 flexible days on top of 25 days annual holiday entitlement pro rata
• 2 paid volunteering days
• A focus on personal development and growth