Cereal Partners Worldwide (Nestlé & General Mills) logo

Cereal Partners Worldwide (Nestlé & General Mills)

Brand · Food and Beverage Manufacturing

Company overview

Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé Breakfast Cereals, including some of the world’s most iconic breakfast cereals brands, such as NESQUIK®, FITNESS®, CHEERIOS® and CHOCAPIC®. With a portfolio of over 40 brands catering to all ages and lifestyles, CPW is committed to making breakfast better by offering convenient, tasty and nutritious food that helps people start their day in the best possible way. Established in 1990, CPW is a longstanding partnership between Nestlé & General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW operates a strong worldwide network with 3,800 dedicated employees, 15 production facilities and sales teams in more than 130 countries. Different countries, different tastes, different dietary needs, different lifestyles – but always offering convenient, nutritious, and tasty breakfast options for people around the world! Ever since CPW was created, our purpose of making breakfast better has been guiding the business to proudly serve over millions of bowls of cereals every day, making a positive impact on breakfast routines worldwide.
Founded in 1990
La Tour-de-Peilz, Vaud, CHE
1.1K employees (100 in marketing)

Salaries

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People

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Headcount -3.6% year over year

Funding

Audience

Monthly website visitors
309.4K
Month over month+3.8%
Quarter over quarter+3.8%
Top sourceSearch (54.9%)
Ad budget per month$1.3K
Average search rank41.8
Traffic source mix
Search
54.9%
Direct
31.8%
Referral
7%
Social
4.8%
Paid referral
1.3%

LinkedIn followers

Follower count and growth

Total followers

32.1K

12-mo growth

+21.2%

Monthly growth

+3.2%

News

Links