Shopper Activation Marketing Manager

Responsibilities

• Working collaboratively with the Marketing, sales & wider CDT team to ensure brand / customer priorities and NPD are executed in specified accounts, in-store/online and ensuring the shopper and retailer needs are considered within the tailoring process.
• Create a plan by campaign/priority retailer and manage execution
• Brief and manage agencies in the creation of shopper/communication tools including concept creation, artwork, production and distribution (physical and digital)
• Work with the relevant marketing team/agencies to ensure all materials produced are on brand and have the appropriate brand, legal and regulatory sign off
• Work with Ecommerce manager to ensure online activation aligns with CPW online strategy, campaign & retailer objectives.
• Project manage the shopper element of the Shipper process to ensure artwork delivered on time & to help drive additional volume & overall ROI.
• Evaluation of all key shopper activity:
• Establish clear objective of each campaign/retailer activation in line with overall CP strategy & gain sign off from key stakeholders
• Track and report on the progress of agreed campaigns and course correct as required
• Complete final activity evaluation, share learnings and use to build future recommendations

Requirements

• To be successful in this role, you will already have a breadth of Marketing or Sales experience and ideally will already be operating in the shopper/activation space. You will be passionate, tenacious, results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for our brand, you will have strong project management and analytical skills. Pro-activity and enthusiasm are essential elements for this role, as well as creative thinking and being able to work in an environment that can often be ambiguous. You’ll also:

Preferred

• Desirable skills: Experience within Shopper Marketing and delivering activation campaigns and customer programmes across physical and digital channels

Benefits

• - Potential, discretionary annual bonus
• - Generous pension scheme
• - 12 flexible days on top of 25 days annual holiday entitlement pro rata
• - 2 paid volunteering days
• - A focus on personal development and growth