Shopper Activation Marketing Manager
Cereal Partners Worldwide (Nestlé & General Mills)
Welwyn Garden City, Hertfordshire, UK (Hybrid)
£38K/yr - £50K/yrIn-houseContractSenior level
3 days ago
Shopper Marketing Manager
Crawley, Surrey, UK (Hybrid)
£38K/yr – £48K/yrMid LevelFull time
Posted 10 days ago
Job Summary
Own shopper activation programs from concept to delivery across retail and digital channels, coordinating partners and driving measurable results.
- Lead multi-channel activation and asset management
- Partner with customer marketing, retailers and agencies to improve outcomes
Job Description
Responsibilities
- Deliver shopper activation programmes that support customer, category and brand priorities across retail and digital channels
- Deliver in-store, digital and customer-facing experiences to agreed standards
- Manage POS, digital content and activation assets across physical and online channels
- Support customer planning and joint business priorities through tailored activation recommendations
- Build relationships with customer marketing contacts and retailer media teams
- Coordinate external partners to ensure high-quality execution delivered on time and within budget
- Track campaign effectiveness, evaluate results and use insights to improve future activity
- Identify opportunities to enhance activation processes, ways of working and shopper outcomes
Requirements
- Experience supporting NPD or innovation launches
- Ability to build strong relationships internally within matrix and multi-functional teams and external stakeholders
- Budget management experience
- Strong project management capability.
- Ability to prioritise and juggle multiple projects with a strong attention to detail
Preferred
- Experience within category, marketing or sales.
- Experience working with retailers and agency partners.
Benefits
- Potential, discretionary annual bonus
- Generous pension scheme
- 12 flexible days on top of 25 days annual holiday entitlement pro rata
- 2 paid volunteering days
- A focus on personal development and growth
Nestlé
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.House rules: https://nes.tl/HouseRules
Salaries
Posted range
£38K/yr – £48K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
16,555 (8% of company)
Median Career Experience
16 years
Median Tenure
9 years
Marketing Roles Posted (Last 30 Days)
3
People
HR / Recruitment
Marketing Leadership
Skyler Armah
Executive Administrative Assistant to Chief Marketing Officer
At the company for 5 years 10 months
Jennifer Barnes
VP Marketing, Nestle Meals (Stouffer’s, Lean Cuisine, Vital Pursuit, Mings, Tapatio, Yellowstone)
At the company for 5 years 2 months
Nathan Hill
Vice President Marketing - Pizza & Snacking
At the company for 13 years 7 months
Rachel Loutsios
VP of Marketing
At the company for 19 years 6 months
Traffic Signals
Monthly Visitors
1.7M
Traffic Source Mix
Search
36.8%
Direct
42%
Referral
12.1%
Social
8.2%
Paid
0.7%
Headcount Trend
Current headcount: ~211.5K
Links
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