Marketing Manager
HelloKindred
London, UK (Remote)
$57K/yr - $69K/yr (Est.)In-houseContractMid level4+ years exp.
3 hrs ago
Shopper Marketing Manager
Slough, UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
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Job Summary
Own shopper marketing execution and growth through insight-led plans with key customers, omnichannel activation, and delivery of the KP masterplan.
- Shopper & Omnichannel Strategy: Build insight-led plans with retailers to unlock growth opportunities across channels.
- Partnership & Execution: Influence retailers and media agencies, secure support, and ensure right first time delivery and in-store impact.
- Continuous Improvement: Share learnings, lead test-and-learn, and shape future shopper strategy.
Job Description
Responsibilities
- Shape how our brands show up for shoppers and bring more happy snacking moments to life with KP Snacks.
- Build insight-led shopper plans with key customers.
- Develop tailored omnichannel plans using retailer strategy, category insight and shopper behaviour to unlock the biggest opportunities for growth.
- Collaborate to deliver the KP masterplan.
- Engage and influence key partners with retailers and media agencies, building strong relationships, securing support and elevating partnerships.
- Deliver best-in-class execution with ‘right first time’ delivery through strong briefing, proactive compliance monitoring and a focus on maximising media efficiency and in-store impact.
- Drive continuous improvement and capability by sharing learnings, championing test-and-learn approaches and shaping future shopper strategy
Requirements
- Relevant FMCG and shopper marketing experience
- Experience in FMCG, with strong exposure to Shopper Marketing and an understanding of grocery or impulse channels
- Excellent communication skills
- Strong relationship building skills
- Highly organised and proactive approach
- Strong data and insight capability
Benefits
- Competitive annual salary, annual salary review and annual bonus opportunity, plus KP Pension Plan with up to 7% matched contributions
- 25 days holiday, with the option to buy up to five additional days, plus additional holiday after five years’ service
- Comprehensive healthcare including Single Cover Private Healthcare, Health Cash Plan, Digital GP and Employee Assistance Programme
- Electric Vehicle Car Scheme, supporting more sustainable and cost-effective travel
- KP4ME benefits platform with discounts, cashback and wellbeing support
- Enhanced family-friendly policies to support colleagues at every stage of life
KP Snacks
KP Snacks is home to some of the most iconic British snack brands and also produces all kinds of snacks for the UK’s retailers.We have been creating happy snacking moments for decades, creating exciting snack ideas to meet the changing tastes and expectations of our customers and consumers. We’re passionate about our products and our people and we hold ourselves to high ethical standards throughout our business and supply chains.KP Snacks is proud to be part of the Intersnack Group, which was founded in Germany more than sixty years ago and made its first potato chips in 1968. Since then, it has grown and flourished to become a market leader in savoury snacks, present in over 30 countries across Europe, Australia, New Zealand and beyond.
