Responsibilities

• Lead the activation and delivery of brand marketing strategy across multiple brands
• Own integrated go-to-market delivery, including campaigns, product launches, and seasonal activity
• Translate brand strategy into campaign briefs, messaging, and multi-channel execution plans
• Manage campaigns end-to-end, coordinating across creative, trading, digital, retail, and e-commerce teams
• Oversee key marketing channels including paid media, PR, events, influencers, and ambassadors
• Ensure consistent brand execution across all customer touchpoints
• Monitor performance, analyse insights, and optimise campaigns to drive engagement and growth
• Manage budgets and line manage Marketing Executive(s) to support delivery and development

Requirements

• Has solid experience in brand or campaign marketing within a consumer-facing environment
• Can deliver integrated campaigns across multiple channels with strong attention to detail
• Is confident managing projects, stakeholders, and agencies in a fast-paced environment
• Has experience building and executing media and marketing plans
• Is commercially aware with budget management and ROI tracking experience
• Uses data and insights to evaluate performance and inform decisions
• Is a proactive self-starter who takes ownership and drives results
• Communicates effectively and collaborates well across teams

Benefits

• Starting salary of £38,000 - £41,000 with a yearly bonus of up to £3,825
• Hybrid working options to support your work-life balance
• 33 days holiday allowing you to recharge and explore the outdoors
• Holiday Buying Scheme - contract dependant
• Electric Vehicle Salary Sacrifice scheme - dependent on meeting eligibility
• Volunteer day with a charity of your choice
• Private medical insurance, life assurance and critical illness cover
• Staff discounts of 40-60% across our full range of outdoor brands
• Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub