Responsibilities

• Leading upper-funnel public engagement marketing that frames dementia as a major societal and public priority, building understanding, urgency and pressure for change alongside support and campaign marketing activity.
• Overseeing the development and delivery of integrated, multi-channel marketing strategies, plans and campaigns for support services, health information, public awareness, campaigning and influencing priorities.
• Leading senior stakeholder groups to agree priorities, influence upwards and ensure marketing resource, plans and seven-figure budgets are focused on activity with the greatest potential to deliver organisational impact.
• Running key steering and working groups to identify, unblock and respond to marketing challenges and opportunities.
• Leading cross-organisational teams and agency partners to deliver joined-up activity across paid, owned, earned and shared channels, maximising integration and cross-sell opportunities.
• Line managing two marketing executives and ensuring the team operates as a high-performing, efficient function, with clear priorities, strong ways of working and shared accountability for delivery.
• Overseeing media planning and implementation for support and influencing marketing campaigns in collaboration with inhouse delivery teams and external agencies.

Requirements

• strategic focus and extensive experience of developing and deploying successful multi-channel marketing strategies and campaigns – ideally within the charity sector, health sector or government.
• demonstrable ability to translate organisational strategies and business needs into detailed marketing strategies, objectives and recommendations.
• experience managing and motivating a high performing team in addition to experience in planning, deploying and managing marketing budgets and resources effectively.
• ability to work well in collaboration with other teams, with the communication and interpersonal skills required to influence and inspire across all levels.

Benefits

• Giving back to you At Alzheimer’s Society, we value our people and take a total reward approach to pay and benefits. You’ll enjoy a generous double-matched pension scheme, 27 days’ annual leave (plus bank holidays and wellbeing days), and access to a free Health Shield Cash Plan, 24/7 EAP, Thrive mental wellbeing support, and virtual GP services. Our Society Plus platform offers exclusive discounts, wellbeing resources, and recognition schemes, while our flexible working, family-friendly policies, and life assurance provide peace of mind and work/life balance. We also offer a free Will-writing service and long service awards to recognise your ongoing commitment.