Shopper Activation Marketing Manager
Cereal Partners Worldwide (Nestlé & General Mills)
Welwyn Garden City, Hertfordshire, UK (Hybrid)
£38K/yr - £50K/yrIn-houseContractSenior level
10 days ago
Shopper Marketing Manager
London, UK (On-site)
£57K/yr – £66K/yrSenior LevelFull time
Posted 2 days ago
Job Summary
Own and deliver the UK shopper marketing strategy, turning brand priorities into channel and activation plans while identifying growth opportunities and shaping in-store and online presence. Collaborate with Sales and Category on customer plans, manage budgets, and drive effective execution with partners.
- Own strategy and plan delivery
- Drive insights to activation and execution
Job Description
Responsibilities
- Shaping and delivering our UK shopper marketing strategy, using shopper insight to connect our brand, portfolio and commercial ambitions.
- Bringing the shopper perspective into our annual planning, translating brand priorities into clear channel, customer and activation plans.
- Spotting the occasions, barriers and opportunities that could unlock growth, and turning those insights into action.
- Setting a high bar for how innocent shows up at the point of purchase, both in-store and online.
- Turning our brand plans into distinctive shopper activation, tailored to different channels and customers.
- Working closely with Sales and Category to create customer plans that balance what’s right for our brand, shoppers and customers.
- Managing and prioritising our shopper marketing budget, using data and insight to understand what’s working and where we can do better.
- Working with our shopper marketing team, agencies and partners to turn good thinking into great execution.
Requirements
- Strong experience in shopper, customer or trade marketing within fast-moving consumer goods (FMCG), alongside a good understanding of the UK grocery landscape.
- A sharp understanding of shopper behaviour and the path to purchase, across physical and digital environments.
- The ability to turn brand and commercial priorities into effective shopper, channel and customer plans.
- Strong commercial judgement and an understanding of how shopper investment can support brand, customer and business growth.
- A knack for turning data, insight and complexity into clear recommendations and compelling plans.
- Strong communication and influencing skills, with a collaborative approach and the confidence to bring different teams along with you.
Benefits
- In exchange for helping us do business in the right way, you’ll get a solid rewards package that includes private healthcare, a target-based bonus, and a bunch of other nice things like a day off on your birthday. And yes, you get free smoothies.
innocent drinks
4.2 Glassdoor
who we areSince we first started back in 1999, we’ve been on a mission to make it easier to live well through the delicious goodness of fruit and veg. Nowadays we’re one of Europe’s favourite drinks companies, and we’ve got big ambitions to get a billion more portions of the stuff into people by 2030.Our dreams might have gotten bigger, and so have our ambitions. We're proud to be a B Corp, proving that delivering strong results and balancing profit with purpose can go hand in hand. That means looking out for our communities, people, and the planet, as well as the bottom lineour storyIt all began with three uni friends, a couple of bins and a small West London music festival. Our founders Rich, Adam and Jon crushed £500 worth of fruit into bottles, and set up a stall with a sign above it that said ‘should we give up our jobs to make these smoothies?’ They asked people to throw their empties in a bin marked ‘yes’ or a bin marked ‘no’. ‘Yes’ won, and innocent was born.Since then we’ve added juices, kids drinks and sparkling blends to our line-up, and we’re always looking for new, tasty ways to help people live well. There's almost a thousand of us all over Europe, doing our bit to keep things heading in the right direction.
Founded in 1998
London, England, GBR
899 employees (125 in marketing)
1% recommend to a friend
1% CEO approval
Salaries
Posted range
£57K/yr – £66K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
98 (11% of company)
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
43.4K
Traffic Source Mix
Search
41%
Direct
10.8%
Referral
7.9%
Social
39.2%
Paid
0.8%
Headcount Trend
Current headcount: ~899
News about innocent drinks
Links
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