Shopper Activation Marketing Manager
Cereal Partners Worldwide (Nestlé & General Mills)
Welwyn Garden City, Hertfordshire, UK (Hybrid)
£38K/yr - £50K/yrIn-houseContractSenior level
2 days ago
Shopper Marketing Manager
London, UK (Hybrid)
£45K/yr – £55K/yrMid Level3+ years expFull time
Posted 4 weeks ago
Job Summary
Owns the annual retail marketing calendar, tailors retailer plans to shopper profiles, and leads development of retail toolkits and materials across promotions and in-store activity.
- Manages cross-functional retail marketing workstreams
- Drives alignment between brand and retail strategies
- Supports JBP and retailer events to secure investment and visibility
Job Description
Responsibilities
- Take responsibility for the annual retail marketing calendar, aligned to range reviews and launches, promotional plans and other retailer & brand activity
- Understanding each retailer’s shopper profile in order to tailor plans across promotions, POS, sampling, gifting and other in-store activation
- Supporting the Retail team’s JBP conversations to help secure marketing investment and additional visibility
- Ensuring the brand planning process brings an equal Retail and DTC mindset
- Being the main Brand team contact for the Retail team
- Leading development of all retail marketing toolkits and materials
- Supporting and attending Trade and Retailer Head office events
- Briefing and optimising onsite search, display and email within retailer ecosystems
- Ensuring product content is optimised on retailer .com pages
Requirements
- 3-5 years’ experience in FMCG retail, shopper or trade marketing, ideally within beauty or personal care and working with grocery and health & beauty retailers.
- A brand guardian with a retail mindset, able to protect what makes Fussy distinctive while adapting the brand to drive impact on a retailer shelf or online listing
- Experience briefing and optimising onsite search, display, email and product content within retailer ecosystems
- Strong organisational skills and attention to detail
- An effective collaborator, experienced in working cross-functionally with brand, marketing, creative and commercial teams
Benefits
- A salary of £45-55k depending on experience
- Hybrid working with Tuesdays, Wednesdays and Thursdays in our London (Shoreditch) office
- 33 days annual leave including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge.
- Our WellHub membership with a range of fitness & wellbeing options - we care about our team’s wellness, from physical to mental health
- Share options after probation, so that you can benefit from our growth
- A chance to play a part in banishing single-use plastic from the bathroom
Fussy
4.0 Glassdoor
We're making living sustainably part of your daily routine with natural personal care product that don’t stink. Starting with the UK's top-rated refillable natural deodorant. B-Corp Certified. 💪🌍
Founded in 2020
Greater London, England, GBR
66 employees (14 in marketing)
0% recommend to a friend
Salaries
Posted range
£45K/yr – £55K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
8 (12% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$2.2M
Last Raise
$1.5M
Non Equity Assistance, 2 years ago
Funding History
- Feb 2024Non Equity Assistance
- Oct 2022Equity Crowdfunding • $1.5M
- Jan 2022Equity Crowdfunding • $67.7K
Recent Ads
Traffic Signals
Monthly Visitors
951.1K
Monthly Google Ads Budget
$5.2K
Traffic Source Mix
Search
38.6%
Direct
47.3%
Referral
6.1%
Social
6.3%
Paid
1.4%
Headcount Trend
Current headcount: ~68
Links
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