Responsibilities - Lead shopper marketing campaigns - Plan and deliver integrated shopper marketing campaigns aligned to the KP Marketing Masterplan, ensuring brilliant execution across core campaigns and NPD launches - Drive impactful activation - Create compelling, insight-led activity that delivers strong brand presence and differentiation, bringing campaigns to life in a way that drives shopper engagement and conversion - Partner with Sales and Marketing teams - Collaborate closely across teams to amplify commercial plans, ensuring shopper marketing investment supports profitable share growth and aligns with brand priorities - Own budget and campaign performance - Manage the shopper marketing and display budget, track spend and lead campaign evaluation to generate clear insights and improve future execution - Manage agencies and suppliers - Work with media, creative and POS partners to deliver high-quality activation, ensuring strong relationships, clear briefs and the best value for every £1 of investment