Skirting World

SEO Specialist

Birmingham, UK (On-site)

£30K/yr – £35K/yrMid Level2+ years expPermanent

Posted 4 weeks ago

Job Summary

Own and optimize technical and on-page SEO for an ecommerce site, driving site health, architecture improvements, content optimization, and performance measurement across marketing, with collaboration on CRO and digital PR to boost visibility and revenue.

  • Identify crawling and indexing issues and fix them
  • Improve SERP visibility and click-through rates
  • Collaborate with marketing on integrated SEO, content and CRO initiatives

Job Description

Responsibilities

  • Identify and resolve technical SEO issues affecting crawling, indexing, site architecture and site performance.
  • Carry out technical SEO audits and monitor site health, including redirects, canonicals, sitemaps, structured data and Core Web Vitals.
  • Identify and implement on-page SEO improvements across category, product and content pages.
  • Review and improve internal linking and site architecture.
  • Optimise existing content based on search intent, performance and commercial value.
  • Carry out keyword research to identify new landing page and content opportunities.
  • Improve organic click-through rates through title, meta description and SERP optimisation.
  • Support off-page SEO, including digital PR and link acquisition, to build authority.
  • Carry out competitor and SERP analysis to identify gaps and opportunities.
  • Monitor and improve visibility in AI-driven search.

Requirements

  • Proven hands-on SEO experience, in-house or agency.
  • Strong practical knowledge of technical, on-page and off-page SEO.
  • Experience working with e-commerce websites.
  • Good understanding of HTML, CSS and the technical elements of websites relevant to SEO.
  • Good understanding of crawling, indexing, internal linking, site architecture and search intent.
  • Ability to identify and investigate technical SEO issues and recommend appropriate solutions.
  • Ability to use data to identify opportunities, prioritise by commercial impact and measure results.
  • Experience using Google Search Console, GA4, Google Tag Manager, Ahrefs or similar SEO platforms, and website crawling tools such as Screaming Frog.
  • Able to work independently, solve problems and manage priorities across multiple websites.
  • Confident contributing ideas and working collaboratively with the wider marketing team.

Preferred

  • Understanding of how SEO connects with UX and conversion.
  • Experience of digital PR or content writing.

Benefits

  • Canteen
  • Company pension
  • Free parking
  • On-site parking

Salaries

Posted range

£30K/yr – £35K/yr

Taken straight from the job posting.

See all Skirting World salaries

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SEO Specialist

Skirting World · Birmingham, UK · On-site